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201307 May



Audi, the 4-ringed German luxury car maker has hit another jackpot by its stupendous run in the sales front that propelled it to the No.1 luxury car brand in India. This coveted rank has not only been attained for the 1st quarter in 2013 with sales of 2616 units (2269 units: Jan-Mar 2012, 15.2 per cent rise) but also for the financial year 2012-13 with sales of 9350 units (6169 units: FY 2011-12, 51.5 per cent growth). Audi India has cemented this growth story in April 2013 by recording sales of 770 units– a growth of 37 per cent over the same period last year (562 units: April 2012). The company registered a 19.6 per cent rise YTD with sales of 3386 units from January to April 2013 (2831 units: Jan-April 2012).


“We were aiming for the pole position in 2015. To achieve it almost 2 years before the target date is a landslide success. As per reports, we are not only No. 1 in the first quarter of 2013 but the whole of FY 2012-13. India is the first market in Asia after China to claim the No.1 spot. However, I think 2013 will be a very competitive year. The best teamwork and the best strategy will make the difference and the customer will be the ultimate winner. This sales result demonstrates our “Vorsprung durch Technik”. Today we offer the best equipped, most reliable and advanced models with the most impressive build quality in India and our customers have appreciated and acknowledged the same.” said, Michael Perschke, Head, Audi India.


 “Winners and achievers from all walks of life want to connect with us. Since our entry into India, Audi has tried to reach out to target customers through launch of class-defining models, manpower expansion and strengthening of our dealer network not only in metros, but also in tier II & tier III cities of India. I want to take this opportunity to thank Audi enthusiasts for the appreciation towards our pioneering products and Audi India family for their stellar performance. We are taking a moment to enjoy our success but we promise to get stronger and lead in the direction of continuing to delight our customers and our fans.” added Perschke.


April witnessed the introduction of the super sportscar Audi R8 V10 plus and the second edition of the Audi Sportscar Experience (ASE) at the Buddh International Circuit, Greater Noida where enthusiasts experienced Audi’s sportiness, progressiveness and sophistication on the racetrack. Earlier organized only in Delhi-NCR and Chennai, fans are now getting specialized training on Audi sportscars in multi-cities for the first time.


Audi has continued with its product and dealership expansion spree in 2013, having already inaugurated two showrooms in Mumbai South and Lucknow and having further cemented its product portfolio with four new product launches - the new Audi Q5, new Audi R8, the 2.0 TFSI variant of the Audi Q3 and the Audi R8 V10 plus.




AUDI AG has witnesses the strongest Q1 in its history as well. With worldwide deliveries touching around 369,500 units for January through March, the company improved on the prior-year quarter by 6.8 per cent. In this period, the automotive manufacturer achieved growth in all of its three main sales regions Europe, Asia and North America. Unit sales in March played a major role in this respect. Audi handed over around 147,700 cars to customers – 3.0 per cent more than one year earlier. Audi Group also posted revenue of €11.734 billion (approx. INR 82989 crores) and an operating profit of €1.307 billion (approx. INR 9230 crores) for Q1.


Audi India eyes at expanding its network to 34 dealerships by the end of 2013 from its existing 25 centres. The company opened new showrooms in Mumbai South and Lucknow. Last year also saw the opening of world-class Audi showrooms in Raipur, Kanpur, Goa, Navi Mumbai, Coimbatore, Delhi West, Nagpur and Bhopal. Further developments include Noida and Vadodara among others.


The Audi model range in India includes the Audi A4, Audi A6, Audi A7 Sportback, Audi A8L, Audi Q3, new Audi Q5, Audi Q7, Audi S4, Audi RS5 Coupé, Audi TT Coupé, the super sports car new Audi R8, the new Audi R8 Spyder and the Audi R8 V10 plus available across the country: in Ahmedabad, Bengaluru, Bhopal, Chandigarh, Chennai, Coimbatore, Delhi South, Delhi West, Goa, Gurgaon, Hyderabad, Indore, Jaipur, Kanpur, Kochi, Kolkata, Lucknow, Ludhiana, Mumbai South, Mumbai West, Nagpur, Navi Mumbai, Pune, Raipur and Surat.


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