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201622 Feb

Mark-Fields-Ford-Motor-CEO

 

Ford CEO Mark Fields today unveils the new Kuga SUV and will confirm Ford’s SYNC 3 connectivity technology is coming to Europe and commit to tripling Ford’s engineering investment in semi-autonomous vehicle technologies as the company continues to expand its Ford Smart Mobility plan.

 

Fields’ keynote at Mobile World Congress in Barcelona will focus on Ford’s transition from an automotive company to an auto and a mobility company through Ford Smart Mobility – the company’s plan to be a leader in connectivity, mobility, autonomous vehicles, customer experience, and data and analytics.

 

Fields will also confirm FordPass, the company’s new customer experience platform, debuts this year in Europe. New partners for FordPass include BP and Mobile City, a leading mobile parking payment company. FordPass also will integrate Ford Carsharing, run with Germany’s Flinkster Carsharing.

 

“As we look to the future, it is clear we are on the cusp of a revolution in mobility – from car sharing to autonomous driving to the customer experience,” Fields said. “Technology and innovation provide us with the opportunity to address these trends and to make people’s lives better by changing the way the world moves.”

 

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