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201716 Jan

Hero-Glamour-Argentina-Launch

Pawan Munjal, Chairman, Managing Director and CEO, Hero MotoCorp with the new Hero Glamour

 

Hero MotoCorp, the world’s largest two-wheeler manufacturer, today unveiled the New Glamour – its first-ever Global Launch of a new product outside of India.

 

This global launch of the New Glamour coincides with the commencement of Hero’s operations in Argentina, its 35th market in its rapidly growing global footprint.

 

This combined launch comes in conjunction with the impressive debut of Hero MotoSports Team Rally – comprising of riders C S Santosh and Joaquim Rodrigues - at the Dakar rally 2017.

 

The New Glamour was unveiled at a glittering ceremony held at the historic Law University in the capital city and was attended by senior government officials, members of the diplomatic corp, and more than 100 Hero MotoCorp associates, including global distributors and dealers from India. 

 

On this occasion, Pawan Munjal, Chairman, Managing Director and CEO, Hero MotoCorp, said, “The past five years have seen Brand Hero evolve into a major global player. Where mobility solutions are developed at our state of the art R&D facilities in India and distributed globally. And the extent of this growth is today showcased here in Argentina, the first ever global launch of our new bike, while our team races along in the Dakar Rally for the first time.”

 

“Our first global launch of a new motorcycle here is reflective of the importance of Argentina and Latin America for us on our global map. South America is an important market for us, a fact borne out by our first overseas manufacturing facility in Colombia. With the commencement of our operations in Argentina, we are now significantly growing our presence in the region. We will be focusing on capturing an adequate market share here with our iconic product range. We have already begun our brand building initiatives for Argentina by bringing on-board the Argentine legend - Diego Simeone, the coach of Atletico de Madrid,” he added.

 

“The ‘New Glamour’ – developed at our world-class, state of the art R&D campus in the India – the Centre of Innovation and Technology – has been designed keeping in mind our young customers across the globe, it has a sportier design, perfect amalgamation of power and performance, it is fuel efficient and most importantly it is a true symbol of Prime Minister Narendra Modi’s ‘Make in India’ initiative.”

 

Speaking on the occasion, Esteban Casares said, “We are extremely happy and excited to partner Hero MotoCorp and look forward to a long and successful association. We are confident that customers in Argentina will appreciate the Hero motorcycles and scooters that are known for their quality, reliability and performance, across the world. The market in Argentina has a huge potential for the type of products that Hero offers and thus we are confident that the Brand will soon gain momentum across the country”.

 

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