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201207 May

jlr plans expansion in india


Jaguar Land Rover sold 2288 cars in FY 2011-12, with plans to double this number to about 4,500 cars by the end of this current fiscal.


JLR, which began its Indian operations in 2009, sold just 226 cars is the first year. Sales have grown ten-fold in the last 3 years, but Jaguar Land Rover is still fourth in the running behind BMW, Mercedes and Audi in the luxury market. Doubling its volumes will not see JLR improve its ranking, but will bring it exceedingly close to its rivals.


Later this year, Jaguar plans to introduce two new models to its line-up, which include the XF saloon powered by a new 2.2-litre 4-cylinder diesel engine, and the XJ Supersport diesel. The new F-Type, based on the C-X16 concept previewed at the Geneva Motor Show, is expected to go into production at Jaguar’s Castle Bromwich facility, and could go on sale in India in the first half of 2013.


Jaguar is also evaluating plans to assemble the XF and XJ at its Pune facility. Presently, the Land Rover Freelander is assembled at JLR’s Pune facility, which was formerly a Tata Motors plant. The XF saloon is a priority, autojunction.in understands, with the XJ assembly scheduled for a later date. Indian assembly will mean more competitive pricing, which should help Jaguar gain an equal footing with the competition, if not necessarily a price advantage. Company insiders have hinted that the company hopes to achieve a 12 to 15 % reduction in ex-showroom prices with the India-assembled XF.   

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