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201203 Mar

land rover discovery birmingham to beijing


Land Rover has produced the millionth Discovery at its manufacturing plant at Solihull near Birmingham in the UK. Production of the Millionth Land Rover Discovery comes 23 years after Land Rover introduced its original model.


Alan Volkaerts, Operations Director, Solihull Operations said: "Many people are involved in the production of the Discovery, and many have been here for the whole journey, from car number one to car number one million. I’d like to take this opportunity to thank every one of them. They have done a brilliant job, and have displayed great dedication and service. These are the men and women who have made the Discovery the success story it is today.


I am very pleased to tell you that their numbers are also growing. The success of the Discovery, and of Jaguar Land Rover, means that we are coming to the final stages of a major recruitment drive to fill more than 1,000 new positions here at Solihull, as Jaguar Land Rover embarks on its most ambitious growth plan for many years."


To celebrate this milestone and highlight the Discovery's strong off-road performance, the Millionth vehicle embarked on a 'Journey of Discovery' which started on 29th February from its birthplace in Birmingham and will culminate in Beijing in China – one of Land Rover's fastest growing markets.


“The vehicle was bid farewell by a reception that included some famous explorers and adventurers.  All of whom have put their faith in the Discovery in some of the world’s most challenging environments. Those who attended included Bear Grylls, Sir Ranulph Fiennes, Ray Mears, Monty Halls and Polar explorer Ben Saunders” said the company statement.


The 50-day, 13 country trip covering 8,000 miles will be undertaken by a team of four Land Rover Experience experts who will tackle all weather, all terrain in the one millionth Discovery.


The trip aims to raise £1million (GBP) for the International Federation of Red Cross and Red Crescent Societies (IFRC). The money will be used to support a much needed water sanitation project in Uganda.


The landmark Discovery will reach China ahead of the Beijing motor show in April, an important show for Land Rover considering the vehicles rapid rise in popularity there.


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