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201406 Feb


M&M's Formula E challenger will help develop tech that will filter down to its Reva electric car range.


Mahindra & Mahindra Ltd. (M&M Ltd.) has unveiled a wide range of vehicles at the Delhi Auto Expo 2014. The product pipeline included the range from Mahindra and SsangYong and electric vehicles from Mahindra Reva to a range of commercial vehicles and two wheelers.


The main highlight at the Mahindra pavilion at this year’s auto expo were three products, showcased in India for the very first time. These special attractions included Mahindra Reva’s next generation 2 door sports car concept, an XUV500 Hybrid with a cut section and transparent acrylic body to showcase the Hybrid Technology capability and the Mahindra Formula e Car, which will participate in the FIA sponsored Formula E Championship starting in September 2014.


Speaking at the Auto Expo 2014, Anand Mahindra, Chairman, Mahindra Group said, “We are keenly aware of the increasing pressure on urban transport infrastructure and our display at the Auto Expo showcases advanced mobility solutions that have been designed to address these challenges. They also reflect our vision of the Future of Mobility and would contribute to the development of sustainable urban areas in the future.”


Commenting on Mahindra’s display at the Auto Expo, Pawan Goenka, Executive Director & President, Automotive & Farm Equipment Sectors, Mahindra & Mahindra Ltd. said, “The Delhi Auto Expo 2014 is an important platform for the Mahindra Group given that we are displaying our comprehensive range of mobility solutions. Our automotive sector is putting on display a range of products which highlight our offering of ‘Accessible Technology’ such as the hybrid XUV500 and the all new autoSHIFT Transmission in the Quanto and the NXG Electric Sports car concept vehicle. Having harnessed distinct synergies with SsangYong, the showcase of the Rodius MPV, the LIV-1 concept as well as the new 2-litre engine in the Rexton bears testimony to the innovative and world class technologies that are now available across our Group. We are committed to a clean and green tomorrow and are working on integrating a comprehensive eco-system of sustainable mobility solutions, encompassing alternative technologies into our research and development and commercialisation plans.”


Pravin Shah, Chief Executive, Automotive Sector, Mahindra & Mahindra Ltd. said, “At Mahindra Automotive we are championing and providing affordable technologies that enhance the quality of life, safety and independence of our customers. These include the unique GPS-based SafeEye technology for our school buses to ensure safe transportation for school kids and the Hybrid technology and Regenerative Braking Systems in the existing as well as newer models and the autoSHIFT Transmission in the Quanto, that enhance energy efficiency.”


Two new SsangYong vehicles, namely the Rodius MPV and LIV-1 Concept Vehicle were unveiled at the 2014 Auto Expo. Yoo-Il Lee, President, SsangYong Motor Company, said, “Few global car makers can match the 4x4 heritage of SsangYong. Having produced premium, robust and specialty off road models for decades, SsangYong knows what it takes to create global benchmarks. Our partnership with the Mahindra Group has now allowed us to explore joint product and technology development opportunities and synergize global operations and purchase.”


Commenting on the Mahindra Group’s focus to shape the future of mobility, Chetan Maini, Chief Executive Officer, Mahindra Reva Electric Vehicles Pvt. Ltd. said, “l firmly believe that Mahindra is on the cusp of a huge breakthrough in shaping the way we will commute in the 21st century. Electric is undoubtedly the paradigm of the future and Mahindra Reva stands committed to a cleaner environment for the future generations."


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