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201201 Jun

Maruti A-Star

Maruti Suzuki India today reported 5 per cent fall in total sales at 98,884 units for May 2012. The company had sold 1, 04,073 units during the same period last year.

 

In May 2012, Maruti Suzuki India recorded domestic sales at 89,478 units, compared to 93,519 units in May 2011, registering a fall of 4.3 per cent. The company’s exports went down by 10.9 per cent to 9,406 units in May 2012 from 10,554 units exactly a year ago. Total passenger car sales in the domestic market declined by 5.9 per cent to 72,309 units from 76,874 units in the same month of 2011.

 

Sales of the company's mini-segment cars, including the M800, A-Star, Alto and Wagon R, fell by 29 per cent to 29,895 units during May 2012, from 42,125 units in May 2011. This is a worrying trend since this particular segment has been Maruti Suzuki's strength and the company needs to think about where they have gone wrong. Perhaps, introducing diesel models in this segment could do the trick, since this segment has exclusively petrol-powered models and the recent surge in petrol prices seems to be putting off buyers.

 

However, in the compact segment (comprising the Estilo, Swift and Ritz), Maruti Suzuki India witnessed a 14.7 per cent rise in sales to 24,290 units in May 2012, as oppose to 21,185 units in the same month a year ago. Sales of Maruti Suzuki’s super compact Dzire model too increased by 63.8 per cent to 17,707 units in May 2012, from 10,812 units in the same period last year.

 

Maruti Suzuki Ertiga

 

The company’s mid-size sedan SX4 sales slipped by a whopping 85 per cent to just 405 units last month, from 2,702 units in May 2011, while in the executive segment, Maruti Suzuki Kizashi witnessed 76 per cent fall in sales at 12 units as against 50 units in May 2011. The company's sales in the van segment were also down by 39.3 per cent; it managed to sell 9,435 units in May 2012 as oppose to 15,545 units in the same period last year.

 

However, Muruti Sukuzi can surely has reasons to cheer with a stupendous performance in the utility vehicle segment registering spectacular growth of 603 per cent and leading the charge in this segment is none other than the newest kid in Maruti's stable - the Ertiga. In fact, I think it will be fair to say that the Maruti Ertiga has eaten into SX4's market share. Quite naturally, for a similar price range, the bigger and spacious Ertiga is bound to attract the Indian customers. Maruti Suzuki India sold 7,734 units in the utility vehicle segement as oppose to 1100 units in May 2011.

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