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201606 Apr



Maruti Suzuki India domestic sales rose 14.6 percent to 118,895 units in March over a year ago. The sales were led by new model offerings, including the Baleno and Brezza launched in October and March, respectively.


In an indication of an improving model mix and Maruti’s increasing focus on the pricier segments of the market, the company’s compact car models including Swift, Ritz, Dzire, Celerio and Baleno models which went up 20 percent to 46,768 units over the year-ago period, now account for a higher share in the total sales as compared to entry-level models Alto and Wagon R, whose sales crimped 8.7 percent to 36,678 units over a year ago.


The local arm of the Japanese car maker, which has been driving India’s passenger car market almost unilaterally, ended 2015-16 with its highest ever sales of 1,429,248 units, a growth of 10.6 percent over a year ago. This comprises highest-ever domestic sales of 1,305,351 units and 123,897 units of exports.


For the fourth year in a row, the top four best-selling models in India are from Maruti Suzuki: Alto, Dzire, Swift and WagonR.


To be sure, besides the new models, an advancement of purchase by customers to beat the price hike post budget, added further momentum. Most car makers, including Maruti, jacked up prices following a levy of an infrastructure cess of two percent and other surcharges. Car sales in India that had been advancing at a brisk pace till January declined 4.2 percent in February.

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