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201329 Aug



Mercedes-Benz India is all set to hike the price of its entire model range effective from September 1, 2013. The range of price revision will between 2.5 per cent to 4.5 per cent. Exchange rate effects, higher import duties and rising input costs coupled with a host of other negative factors like higher interest rates have forced Mercedes Benz India to walk the unpopular way.


Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented: “The rising input costs along with higher import duties have been creating significant pressure on our bottomlines for quite some time now. The constant weakening of the currency and the increase in other relevant taxes further impacted the business, adversely. We have been absorbing a significant portion of these impacts till now, but to run a sustained and profitable business in the long run, revising the prices upwards was inevitable. However, despite the price hike, the attractive financial solutions from Mercedes-Benz Financial Services like ‘Flexinomics’, ‘Star Agility’ and ‘Star Supersonic’ loan approvals etc. are all tailor made for our customers. These solutions will provide benchmarking value proposition enabling a hassle free purchase, while our after-sales programmes like Star Care, Star Ease and Road Side Assistance, will enhance the customer’s overall ownership experience.”


With the latest price revision: The new A 180 CDI luxury compact will now be priced at Rs. 22.05 lakhs, an increase of 4per cent. The B 180 CDI Luxury Tourer will now be pricier by 4 per cent at Rs. Rs. 23.50 lakhs. The C-Class 200 CGI Avantgarde luxury sedan will now cost Rs. 32.25 lakhs an increase of 2.5per cent. The newly launched E-Class 200 CGI Avantgarde India’s most popular luxury saloon, will now be available at Rs. 42.16 lakhs, up by 3.5per cent. The immensely popular ML-Class 250 CDI luxury SUV will now be priced at 50.98 lakhs up by 4per cent. (All prices are ex-showroom Mumbai).


Financial solutions: The Company’s ‘Flexinomics’ scheme offers custom financial solutions, while ‘Star Supersonic’ scheme also extends extremely fast loan approval in merely 30 minutes. Star Agility is yet another unique and innovative product from Mercedes-Benz Financial Services which enhances the flexibility and affordability of owning a Mercedes-Benz. Different aspects of the vehicle ownership starting from finance-leasing-insurance to roadside assistance, cost of service and repairs, and even residual value has been optimized under ‘Flexinomics’.


Service packages: Mercedes-Benz India also provides highly affordable service packages and Extended Warranty Programmes which are most competitive. Under Star Care programme warrantable repairs up to 3 years is without any mileage restriction, as standard. Star Care Plus also offers 4th year extended warranty which enhances resale value. The Star Ease encompasses essential jobs related to periodic service along with coverage for brake pads, brake discs, wiper blades, wheel alignment and balancing for contracted period. Mercedes-Benz India is the only luxury car maker to offer Road Side Assistance (RSA) Packages as a standard offering for 3 years and can be purchased for 4th and 5th year individually.


All these tailor made offerings from Mercedes-Benz will guarantee that the valued customers fetch optimum value out of their car with a clear view that the cost of ownership over the lifecycle of their Mercedes-Benz is second to none in the comparative domain.


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