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201429 Oct


One year after the launch in all core markets Mercedes-Benz has already delivered over 100,000 S-Class models worldwide.


Till date this constitutes the most successful market launch of an S-Class. The new-generation S-Class is, however, not only making history with the most successful market launch, but also with the fastest market launch: within less than twelve weeks the S-Class went on sale in all three core markets: Germany (end of July 2013), China (end of September 2013) and the USA (mid-October 2013).


 “We extended our range of luxury cars at the end of September by including two fascinating and promising models in the guise of the new S-Class coupe and the S 500 PLUG-IN HYBRID,” said Ola Kallenius, member of the divisional board of Mercedes-Benz Cars responsible for marketing & sales.


Since the start of the year Mercedes-Benz has sold 75,391 S-Class models, twice as many as in the same period of the previous year growing by 105.8 per cent. Thus more S-Class vehicles have been delivered to customers within the nine months of 2014 than in the full years 2012 or 2013. In September alone, the luxury sedan was sold 9,501 times up by139.3 per cent against the previous year.


Mercedes-Benz delivers almost every second S-Class to customers in China, the model’s largest market. One quarter of all S-Classes is sold in the USA; one in ten sedans goes to a customer in Germany. A country comparison reveals that the youngest S-Class customers are located in China: in their early 40s, they are on average 15 years younger than in Western Europe or the USA. 


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