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201507 Apr


(L-R) Cyrus Broacha & Actress Sonakshi Sinha with Arun Malhotra, Managing Director – NMIPL &  Ashwin Padmanabhan, National


Radio network, 92.7 BIG FM and Nissan Motor India have announced a unique collaboration centered around the Nissan Sunny sedan.


The of its kind campaign highlights Sunny’s major USPs of extra space and added comfort, with 92.7 BIG FM’s announcement to change its stationality to an innovative sound of - ‘92.7 BIIIIIIIIIIIIIIG FM’ on April 2, 2015 deemed as ‘BIIIIIG Day’.


Bollywood actress Sonakshi Sinha graced the glittering press conference and complemented Sunny’s space, comfort and exciting features. The beautiful actress also elaborated on this unique partnership between Nissan and 92.7 BIG FM wherein listeners will get to enjoy extra content, extra music, extra contests, extra prizes, extra entertainment and much more on April 2.


Nissan will contribute to the BIIIIIG Day by not indulging in any advertising on 92.7 BIG FM to enable extra entertainment airtime for listeners. Meanwhile, funny-bone Cyrus Broacha will also be hosting a special comedy show conceptualized by 92.7 BIG FM for this campaign. The show called ‘Space Matters with Cyrus Broacha’ will go on-air on 92.7 BIG FM on April 2nd from 7pm to 8pm.


The innovative campaign will go on air on April 2 and will be effective across 10 stations of 92.7 BIG FM network in Mumbai, Delhi, Bengaluru, Chennai, Kolkata, Hyderabad, Guwahati, Ludhiana, Amritsar and Jalandhar reaching  out to over 2.5 crore listeners across the country.


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