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201316 Jul

carlos ghosn with the new datsun go

Renault-Nissan Alliance chief Carlos Ghosn with the all-new Datsun Go.


Nissan Motor India Private Limited and its subsidiary Datsun India have plans to capture 10 percent of the Indian passenger car market by FY 2016-17. Nissan and Datsun plan to achieve this by launching 10 new models in the Indian car market, 7 from Nissan and three from Datsun.


Kicking off this model offensive will be the new Nissan Terrano, which is based on the Renault Duster. The Terrano will be priced at a slight premium to the Renault Duster in the Indian market, considering that Nissan will have to pay loyalties to Renault for use of the platform, similar to the payments it received from Renault for use of the Micra and Sunny platforms for the Pulse and Scala respectively.


This will be followed by the all-new Datsun Go, a compact hatchback aimed at first-time car buyers. The Datsun Go is based on the earlier Alliance B-platform, and is positioned as a high-value premium subcompact car, competing against the likes of the Maruti Wagon R and A-Star, and Hyundai Santro and i10. The Datsun model family will include two more products – one a compact sedan which will compete against the Maruti Dzire and Honda Amaze, while the third product will be a compact MUV, positioned to compete with the Chevrolet Enjoy and Maruti Ertiga, as also the upcoming new compact MUV from Honda.


The remaining Nissan products are likely to include the new Sylphy/Sentra sedan, which will compete against the Toyota Corolla. Nissan’s premium D-segment contender Teana is also likely to be replaced with an all-new model by 2016. The all-new X-Trail will also come to market by 2016, and Nissan is also planning another SUV (or maybe 2) to plug the big price gap between the Terrano and the X-Trail.


By Nissan’s estimates, the Indian passenger car market should grow double in size to between 4.5 – 5 million units by FY 2016-17. It aims to capture 10 percent of this market, which translates to about 450,000 to 500,000 units per annum approximately.

Of this market share, Nissan Corporate VP Toru Hasegawa estimates that the Datsun and Nissan brands will contribute approximately 50 percent each, or 20,000 units a month each for Datsun and Nissan. Hasegawa also clarified that facelifts and new variants will not constitute the seven new Nissan models, and will instead be 7 all-new models.


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