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201616 Sep

Kia-Rio-2016

 

The new Kia Rio will make its world debut on September 29 in Paris, at the 2016 Mondial de l’Automobile. The Rio is the Korean manufacturer’s global best-selling model, with more than 473,000 sold around the world in 2015, accounting for 16 percent of Kia’s annual sales.

 

Now entering its fourth generation, the new Rio will offer B-segment buyers a compelling package, with an attractive new design, high practicality and convenience, class-first safety technology, new connectivity features and more engaging ride and handling.

 

Kia-Rio-2016

 

Michael Cole, Chief Operating Officer for Kia Motors Europe, commented, “The Rio is an important car for Kia, as our best-selling model worldwide. The B-segment is one of the most hotly-contested areas of the new car market, and the third-generation Rio helped introduce more people to the Kia brand than ever before.”

 

Cole went on to add, “As a gateway to the brand, the Rio has typically offered an attractive design, low running costs and practicality. It’s for these reasons that the current model has sold in record numbers around the world. The new model will build on these key strengths, with higher desirability, a more enjoyable drive and the most advanced safety features in its class.”

 

Kia-Rio-2016-Interior

 

Designed and engineered to meet the needs and desires of a wider range of buyers, the new Rio will play an increasingly important role in the Kia model line-up. The B-segment is the largest market segment in the European new car market, and Kia anticipates that the new Rio will attract over 100,000 buyers in its first full year on-sale. This will place the Rio alongside Kia’s best-selling models in Europe, the Sportage and cee’d.

 

The new Rio will be manufactured at Kia’s Sohari manufacturing facility in Korea, and will go on sale globally during the first quarter of 2017.

 

Kia-Rio-2016

 

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