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201625 Feb

APEAL perceptions of two-wheeler vehicles are impacted by the quality of the features and the thoroughness of feature explanations by salespersons, according to the J.D. Power 2016 India Two-Wheeler Automotive Performance, Execution and Layout (2WAPEAL) Study. 
The India Two-Wheeler APEAL Study, which serves as the industry benchmark for new two-wheeler appeal, measures how gratifying a new two-wheeler is to own and ride based on owner evaluations during the first two to six months of ownership. The study examines 33 attributes across six performance categories (in alphabetical order): control switches/ locks; engine and transmission performance; fuel economy; looks and styling; ride and handling; and seats.  Overall APEAL performance is reported as an index score based on a 1,000-point scale, with a higher score indicating higher satisfaction. 
The study finds that satisfaction with two-wheeler APEAL perceptions of models with 10 or fewer features averages 849, compared with 825 for models with 11 or more features. Additionally, among the models with 11 or more features, just 12 percent of customers indicate that the salesperson did not explain the features and benefits of the two-wheeler. Among these customers, satisfaction is significantly lower than among those who received feature explanations (775 vs. 832, respectively). 
“Two-wheeler manufacturers are providing a multitude of features to differentiate their product offerings. However, the quality of execution of these features is pivotal to customer satisfaction,” said Mohit Arora, executive director at J.D. Power, Singapore. “It is prudent for OEMs to ensure that these new features are of optimum quality and their functionality is communicated effectively to the customer during new-vehicle delivery.” 
Award recipient segments include scooters (executive) and motorcycles (economy, executive, upper executive and premium). In the scooter segment, TVS Zest 110 (875) ranks highest among executive models.
In the motorcycle segment, TVS Star City Plus (863) ranks highest among economy models, and Honda CB Shine (850) ranks highest among executive models. Honda CB Unicorn and debutant Suzuki Gixxer (865 each) rank highest in a tie among upper executive models, and debutant Honda 
CB Unicorn 160 (872) ranks highest among premium models.
The 2016 India Two-Wheeler Automotive Performance, Execution and Layout (2WAPEAL) Study is based on evaluations from 9,283 vehicle owners who purchased a new vehicle between March 2015 and October 2015. The study includes 87 two-wheeler models from 10 makes. The study was fielded from September 2015 to December 2015 in 44 cities across India.
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