Rolls-Royce Firmly Believes That True Luxury Is Personal

From the inception of the marque 113 years ago, Rolls-Royce Motor Cars has stood alone in serving the world’s wealthy and influential an exquisite blank canvas from which to express their tastes, lifestyles and passions. Where once this fell to independent coachbuilders, the execution of the most deeply held desires of the most discerning patrons of luxury in the world is now performed by the marque’s Bespoke department, a collective of extraordinary designers, engineers and craftspeople at the marque’s centre of excellence in Goodwood, England. Today, practically every motor car that leaves the Home of Rolls-Royce in Goodwood, England is Bespoke.

This approach is driven by Rolls-Royce’s founding belief that true luxury houses must intimately understand their patrons to execute their boldest visions at the hands of master craftspeople. True luxury is therefore deeply personal and commissioning a Rolls-Royce a process more akin to the creation of a work of art. For our customers, it is an act of patronage.

It is this commitment to empowering its patrons to create the world’s finest objects in their own image that defines Rolls-Royce’s position as a true luxury house. A philosophy exquisitely expressed throughout 2016, a remarkable year of creative endeavour for the marque’s Bespoke department.

“Rolls-Royce patrons live in a world beyond material acquisition, indeed they seek to commission, curate and collect. This is why they come to houses like Rolls-Royce to commission deeply personal luxury items, knowing this will be executed at the hands of the world’s most skilled artisans. In commissioning these extraordinary objects in close collaboration with our designers they create a timeless legacy, often profoundly inspired by the most important moments in their lives,” said Torsten Muller-Otvos, Chief Executive, Rolls-Royce Motor Cars. “Rolls-Royce will never stray from this path, ensuring the precious relationship between patron, house and artisan is never derogated by proliferation. This unique approach is beautifully expressed in just a small collection of some of the remarkable commissions executed at our centre of global excellence in 2016.”