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201501 Dec

Hyundai-Shahrukh

 

Hyundai Motor India has launched its CSR initiative, Safe Move - Traffic Safety Campaign, in association with Ministry of Road Transport and Highways.

 

Hyundai Motor Group CSR constitutes four main pillars -“Safe Move, Green Move, Happy Move and Easy Move”. Safe Move is one of the key pillars of Hyundai’s global CSR campaign on Traffic Safety Campaign. Under the aegis of “Safe Move”, the HMIL in association with the Ministry of Road Transport and Highways will promote the best practices of road and traffic safety habits among children.

 

Bollywood actor, Shah Rukh Khan will be seen as Hyundai’s Corporate Brand Ambassador.The Safe Move official Traffic Safety Campaign educates the children on the Traffic Safety. This initiative will have both online and offline engagement channels.

 

The Robocar Poli animation series along with message from Honorable Minister of Road Transport & Highways and Shipping Nitin Gadkari and Hyundai Corporate Brand Ambassador Shah Rukh Khan will be aired on Hungama TV channel. The 26 episode series will be available in English, Hindi and Tamil languages.

 

Along with the TV airing, special School Contact and RWA (Residential Welfare Association) programs have been designed to reach out and spread the Traffic Safety message across the multiple cities in India. The School and RWA Contact Program will be initially activated in five major cities - Delhi, Mumbai, Chennai, Kolkata, and Ahmedabad.

 

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