Rate The Site


Your Email Address

Please enter your comments & suggestions

Join Us to Know about the Latest Cars and
Great Offers on Cars & Car Accessories

201313 Feb



Toyota Motor Corporation (TMC) signed a memorandum of understanding (MoU) with the government of the Republic of Kazakhstan to initiate local knockdown production of the “Fortuner” SUV. Formal production phase will start to roll in the spring of 2014 at a unit of Saryarka AvtoProm LLP (SAP) in Kostanay, Kazakhstan. The initial production target has been fixed at approximately 3,000 units per year.


The MoU was signed at a ceremony in Astana, Kazakhstan by Kazakh Deputy Prime Minister and Minister of Industry and New Technologies Asset Issekeshev, and TMC Senior Managing Officer Didier Leroy, also President and CEO of Toyota Motor Europe NV/SA, TMC’s holding subsidiary in Europe.


Underlining the significance of the upcoming production facility, Issekeshev said: “This project is a strategically important step towards the development of the automotive industry in Kazakhstan. I believe it will lead the way for the engineering industry in Kazakhstan.”




Leroy commented: “This project is an important milestone for Toyota and Kazakhstan, and is a product of our strong and cooperative relationship with the Kazakh government. We strongly believe that the potential for economic growth and a strong automobile market here is excellent. By starting production locally, we can actively contribute to the acceleration of motorization and industrialization of the country and I am convinced that Toyota will gain a new dimension in the market in order to attract and satisfy more customers.”


Concerning the MoU, Toyota Motor Kazakhstan President Shingo Kato said: “We are very pleased by this MoU enabling Kazakhstan production of the Fortuner and I would like to express my heartfelt appreciation to the government and all the other people who made it possible. Once this made-in-Kazakhstan true off-roader begins coming off the line here, we will be able to offer an extended model line-up, including ten imported Toyota models such as the Camry and the Land Cruiser, as well as seven Lexus models.”




Further the signing of the MoU, a final contract will be signed later this month mentioning the roles, as stated below, of the parties involved:


  1. TMC: Provision of comprehensive technical guidance and assistance to SAP
  2. TMKZ: Vehicle sales
  3. SAP: Knockdown production
  4. Toyota Tsusho Corporation: Shipment of knockdown kit parts


TMC set up Toyota Motor Kazakhstan LLP (TMKZ) as a sales and marketing company in May 2008 to import and sell Toyota- and Lexus-brand vehicles in Kazakhstan. Kazakhstan was identified as a hub for knockdown production after studying its market potentiality.


Relied upon its founding philosophy of doing some positive works for the society through the means of automobile production, TMC is committed to run business in a process to enrich the continued development of Kazakhstan’s automobile industry and economy, besides delivering quality products that exceed expectations.


Overview of Saryarka AvtoProm LLP (SAP):


Location Kostanay, Republic of Kazakhstan
Establishment May-10
President Rashid Baibulatov
Equity participation Allur Avto: 51per cent, SPK Tobol: 49 per cent
Products Kyron and six other models (for SsangYong Motor, South Korea)
Chance (for ZAZ, Ukraine)
Overview of Toyota Motor Kazakhstan LLP (TMKZ)
Location Almaty, Republic of Kazakhstan
Establishment May-08
President Shingo Kato
Equity participation Toyota Motor Europe NV/SA: 100%
Employees Approx. 50


Previous | Next

Latest Toyota news

Toyota Ranks Highest In Sales Satisfaction Among Mass Market Brands In India

With the growth in vehicle sales in India, dealerships are facing more challenges to effectively managing the customer experience during the new-vehicle shopping process, according to the J.D. Power 2016 India Sales Satisfaction Index (SSI) StudySM released recently.

Lexus LC To Make UK Debut At Goodwood Festival Of Speed

This year Goodwood Festival of Speed (June 23-26) has been chosen to host the UK debut of the much-anticipated Lexus LC luxury coupe.

More News