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201507 Apr

Volvo-XC90-4

 

Volvo Cars has been awarded premier product design awards for its ground-breaking XC90 luxury SUV.

 

The Best of the Best award, based on the results of a 38-strong international jury of experts, was presented to Volvo for the XC90’s pioneering design and high level of quality. The car was chosen from almost 5,000 participating product designs across 31 product categories in the much coveted Red Dot awards.

 

"The new XC90 is the vanguard of Volvo’s new design direction. In our work on this car we have been very much aware of Volvo’s heritage, the value of authenticity and Scandinavian design, but we have also taken some bold and progressive steps forward, aiming for a design style and execution level that pushes our boundaries. I am very proud that our new flagship has won the prestigious Red Dot: Best of the Best award," said Thomas Ingenlath, Senior Vice President Design at Volvo Cars.

 

Red Dot: Best of the Best is awarded for pioneering design and is the highest individual Red Dot award: Product Design. Only the outstanding products in a category receive this award - in 2015, only 81 products from 31 categories received the coveted seal of approval.

 

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