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201501 Apr


New Yamaha Alpha


In order to double its market share in the scooter segment to 10 per cent by year-end, Yamaha Motor India Sales has introduced an all new range of Alpha, Ray and Ray Z scooters for the year 2015 which comes loaded with Blue Core engine concept and improved mileage of 66 kmpl. At present, the company has a five per cent market share in the scooter segment. The size of the scooter market is pegged at three lakh units per month.


“We are eying around 10 percent share in the fast growing scooter market in India this year riding on our three scooter offerings. The success of the Ray, Ray Z, and Alpha scooters are essential to Yamaha to realize its targets in the coming years. We are looking to place ourselves as a mass-market leader in India and scooters is certainly are main focus to be able to achieve this. Yamaha sees scooters contributing over 50 percent of its sales in the future. Currently, scooters constitute about 40 percent of our sales,” said Roy Kurian, Vice President, Yamaha Motor India Sales.



New Yamaha Ray


The new scooter models based on Blue Core development ideal are powered by a newly designed air-cooled 113cc four stroke single cylinder engine that delivers smooth start-up acceleration and pickup along with great fuel economy. Yamaha claims that the new Blue Core engine will boast fuel efficiency by 4 kmpl. The new scooter will also be available in vibrant new color schemes and graphics.


Further, there are few minor changes in the engine from the current scooter range. These changes are: Nickel spark plug for improved combustion, new muffler setting and New BS carburetor & TPS setting.



New Yamaha Ray Z




Alpha (Blue Core Enabled)

(New Colour - Gleaming Gold  )

49,939/-(Ex-showroom Delhi)

Ray Z (Blue Core Enabled)

(New Colour - Cyan Splash)

48,936/-(Ex-showroom Delhi)

Ray (Blue Core Enabled)

(No new colour addition)

47,805/-(Ex-showroom Delhi)


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