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201227 Sep

Pond’s-Femina-Miss-India-2012

 

Yamaha India has finalised an association with the coveted Pond’s Femina Miss India 2012 (PFMI) to bolster the brand equity of its newly launched scooter ‘Ray’ exclusively designed for the young urban Indian woman.

 

This year’s contest enters its 50th year with an aim of short-listing the glam diva who will be the ideal personification of both beauty and intelligence. She will boldly represent India on international arena with style and confidence to establish the fact that Indian girls possess the beauty and charm to compete with beauty queens of the world.

 

Yamaha India with its recently launched chic and jazzy scooter ‘RAY’ has concentrated on modern and urban young Indian women who love to enjoy independence and for whom sky is the limit. This scooter will reflect their spirit of ‘never say die’ attitude. Like Miss India, RAY is a rare combination of beauty and dynamism that has made it’s a winner in the league of sophisticated two-wheelers. No doubt. It will complement the rider’s personality.

 

Commenting on the Japanese two wheeler major’s association with the beauty pageant, Roy Kurian, National Business Head, India Yamaha Motor said: “Yamaha is proud of its association with Ponds Femina Miss India as this gives us a good opportunity to reach out to all those young girls who have been especially kept in mind while conceptualizing our newly launched RAY scooters. While a prestigious pageant like the Ponds Femina Miss India gives these young girls a platform to showcase their individuality which makes each of them unique from another, it also gives Yamaha a chance to explore this enriching experience with our unique range of RAY scooters. We hope that as we go along, we make memories that will help people understand the brand Yamaha better.”

 

While RAY is not only a champion in the race for aesthetic appeal but it has also scored a strong point with its friendly and convenient riding feature. Just like the coveted Miss India crown, which attracts huge attention from young divas, RAY too has generated high rate of interest. Yamaha India believes this bond with the beauty contest will play a positive role in bolstering its brand image.

 

Yamaha though being a premier bike manufacturer has been eyeing at reaching out to the urban young Indian women, the primary target segment of ‘Ray’ by forming an association with Ponds Femina Miss India. With this initiative, the two-wheeler giant has taken a major stride forward marked by not only forming association with Ponds Femina Miss India but also its symbiotic relationship with millions of young ‘Miss Indias’.

                                         

Ray’s success in generating instant popularity was evident at the recently concluded ‘Miss RAY’ contest in Hyderabad. The Miss RAY contest was the first of its kind hunt for a local brand ambassador for the new range of Yamaha scooters. Bolstered by the overwhelming response in its very first edition in the South Indian city, India Yamaha Motor Pvt. Ltd.(IYM), the 100 per cent subsidiary of Yamaha Motor Co. Ltd, Japan (YMC) has been contemplating about introducing the Miss RAY concept in other Indian cities too. Through this mega activity, the company is enabling millions of young girls in India to come forward and show their champion guts just like the new RAY.

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