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201214 Oct



In an unprecedented move for the first time in India, Yamaha India has initiated a new assembly line for scooters that is being managed exclusively by women employees. This is a maiden initiative in the country that an organisation has manufactured scooters for women assembled by women. To achieve this goal, Yamaha India has recently hired around 200 women to operate its assembly line for scooters at the Surajpur plant in UP.


Through the grand venture, Yamaha is not only ushering in new employment opportunities for young Indian women but also cementing their career path by providing them classroom and on-the-job training. These girls will be prepared through an apprenticeship programme approved by the state government that will cover three years. They will also receive industrial training by being on the job. They will have to undergo an examination by the Industrial Training Institute (ITI) by the end of each year and on successful completion of their term the female power team will bag an ITI certification approved by the UP government.


Commenting on the unique occasion, Roy Kurian, National Business Head, India Yamaha Motor, said: “This is the first time in Yamaha’s history, not only in India but also worldwide, that the company has started an assembly line which is run exclusively by women. Being the pioneers in this movement, Yamaha certainly hopes to see this initiative being replicated across the industry.”


Yamaha India has also designed a riding training programme for female customers. The initiative christened as the Yamaha Female Riding Training programme will cover various corners of India very soon. This effort has been conceptualised with the prime aim of promoting the recently launched scooter ‘RAY’ which eyes at young urban women. The two-wheeler giant has also stretched its dealer network and systematically improved customer care quality for female customers by inducting more female staffs at customer contact points and launching female customer care programmes.


The company launched its top-grade sporty and stylish scooter ‘RAY’ in Hyderabad on 14th September. With this suave scooter the motor bike giant has forayed into promising Indian scooter market and is expected to play a key part in the resurgence of scooters in the country. Buoyed with the induction of RAY in its portfolio, India Yamaha motor has set a target of 20 per cent market share in the scooter segment by 2016.

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