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201322 Mar



To celebrate the spirit of womanhood in a grand fashion, Yamaha organised “I am Ray” campaign during women’s week. The 9 day campaign that started on March 8 and concluded on March 16 was held in cooperation with various NGOs across all the major cities in India. As a a key part of the campaign, Yamaha India extended its hand to the underprivileged women through several NGOs. The theme of this programme was planned to promote Yamaha as a brand that complements and held in high esteem the value of women and womanhood.


The campaign started with the registrations on March 8 on International Women’s Day, for all the female customers of Ray scooter, in Yamaha dealerships across Delhi. The participants received a Yamaha T-shirt and Gift Hamper each, apart from being felicitated with a certificate from the company for their active participation and contribution to the social cause. The participants also availed other benefits like Discount of 50 per cent on Helmet to All Female Customers (if the Ray is booked in name of a Female).


Association Details
New Delhi: Aarohan –Provides education to underprivileged children and mothers 
Mumbai: OSCAR- It provides sports and education to underprivileged children 
Pune: IDEA Foundation-It is an NGO working for the underprivileged children, youth and women in slums and Government schools 
Kolkata: Bodhi Peeth - It is an NGO that cares for mentally challenged people 
Chennai: Good Life orphanage - It serves the orphans, mentally and physically challenged, homeless children, dying destitute, and elderly people 
Hyderabad: Mother India Orphanage: It is an orphanage for abandoned children, both boys and girls 
Cochin: Amal Jyothi – It is an Old Age Home 
Bangalore: Ashakta Poshaka Sabha – It is an orphanage for abandoned children, both boys and girls


Speaking on the occasion, Roy Kurian, National Business Head, Yamaha Motor India Sales Pvt. Ltd. mentioned: Yamaha understands the importance of women in society: the untiring effort a women displays as a mother, wife or a sister. Going beyond the single day commemoration to womanhood, we at Yamaha are very happy to conduct a campaign especially catering to our wide base of female customers of Ray. It is these women, who made Ray an astounding success in the market. Their faith in our products has encouraged us to take this step. We are also giving them an opportunity to get actively involved with a cause they feel close to their hearts. We sincerely hope that these wonderful women are able to take a slice of this enriching experience and henceforth incorporate it in their lives.”


Yamaha Motor India made its entry to the scooter segment in the country in September 2012, introducing its all new Yamaha RAY. The RAY targets a niche customer base of young, urban women and has been designed and engineered to satisfy the requirements of this growing class of young female customers who want a scooter that is stylishly designed, compact, easy to use and have a fresh new appeal. The company has expanded its dealer network and improved customer care quality for female customers by appointing more female staff at customer contact points and introducing female customer care program. The company has developed and launched the Yamaha Female Riding Training Program for female customers who have a concern to ride a scooter or want to obtain a riding license. The company plans to conduct the YFRT programme in various cities across India for women who feel the need to be trained on riding a 2-wheeler.



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