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201217 Sep


The Yamaha Ray being launched by Roy Kurian, NBH , India Yamaha Motor, Hiroyuki Yanagi, CEO, Yamaha Motor Corporation and Deepika Padukone along with other dignitaries.


India Yamaha Motor unveiled the Ray scooter in Hyderabad today at a price of Rs 46,000 ex-showroom, Delhi. With the Ray, Yamaha formally announced its entry into the rapidly growing Indian scooter segment. Ray is the Japanese two-wheeler manufacturer’s first model to enter India’s scooter segment. With the addition of the scooter Ray in its portfolio, India The company intends to expand its market share to 20 per cent with the addition of this new scooter in its portfolio. Bollywood actress and India Yamaha Motor’s Brand Ambassador for ‘Ray’, Deepika Padukone was present at the launch to unveil the scooter.


Yamaha’s decision to enter the scooter segment in India was arrived at by seeing the huge demand that this segment is witnessing in India, with college students and young working women showing increased affinity to purchasing light weight and efficient scooters.


Yamaha Ray is powered by a 4-stroke 113cc engine with Continuous Variable Transmission (CVT) that produces 7.1PS @ 7500rpm and a torque of 8.1Nm @ 5000rpm. 





At the launch, Hiroyuki Yanagi, President and CEO of Yamaha Motor Co. Ltd., said: “For the global Yamaha Motor group, India Yamaha Motor holds great importance as a strategic production and sales base. By 2018, our total production capacity in India will reach 2.8 million units. At that point, India will play an extremely important role among Yamaha group, not just in supplying to the Indian domestic market but also in exporting to other markets around the world. We will be working aggressively to transfer our latest technologies to India in the hope of making every contribution we can to the development of India’s two-wheeler industry”


Speaking on the occasion, Hiroyuki Suzuki, CEO & MD, India Yamaha Motor Pvt. Ltd. said: “I am positive that we can get a strong presence soon in the Indian scooter market.  Our dealers in India are dedicated to improving their facilities and services for the scooter sales.  We have expanded our dealer network and specially improved customer care quality for female customers by appointing more female staffs at customer contact points and introducing female customer care programs.”


“Secondly, we made an announcement to build a new factory in Chennai. We are planning to start this new factory from 2014 January. With this production capacity expansion, we are targeting to achieve 1 million units sales in 2014. We will expand our total production capacity further in the long term. We are planning to expand our sales to 2 million units in 2016 and 2.8 million units in 2018”, he added.


India Yamaha Motor has started a new assembly line for scooters which is run entirely by women employees. This is the first time in India that a company has developed scooters for women assembled by women. The company has also developed a riding training program for female customers. The riding training program is named as Yamaha Female Riding Training program and will be implemented across India.


The company is also strengthening its dealership network across India and especially in the tier II and tier III cities as a part of its marketing strategy for Ray.


The Ray will be available in a range of six colour options - Plush Pink, Purple Pastel, Shining Blue, Burgundy Bliss, Grey Grandeur and Black Star.

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