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201205 Nov

Yamaha-Ray

 

India Yamaha Motor, the global prominent player in two wheeler market, has touched a positive growth rate of 4.8 per cent in cumulative sales during October 2012 vis-a-vis the same month in 2011. With this result, the power horse in motor cycle and scooter category has managed to carry on its upward movement in sales buoyed by its superb and comprehensive product line-up and new arrivals of scooters besides innovative customer centric initiatives.

 

The company managed to finalise 39,368 new customers last month as compared with 38,229 units sold in the same month last year in the Indian market. In the Export front the company has also put up positive performance by touching a sales record of 10,154 units in October 2012 as compared to 9,011 units sold in the same month last year. The overall sales volume touched 49,522 units in October 2012 vis-à-vis 47,240 units sold in October 2011, accounting for five per cent overall growth.

 

Speaking on the positive results as performed by India Yamaha Motor’s scooter segment,Jun Nakata, Director – Sales & Marketing, India Yamaha Motor, said: “We are very pleased with the sales growth that we’ve witnessed in the past month on account of our strong product portfolio, new launch in the scooter segment with RAY and high customer confidence in us. The new scooter RAY which is designed and conceptualized keeping in mind the young urban woman’s requirement of a stylish, convenient and feature rich product has received superb response from our target customers.”

 

Nakataalso emphasised upon the company’s extensive efforts to reach out to the customers, as he said: “Our efforts towards enhancing our relationship with our esteemed customers through various initiatives like the Yamaha Safe Riding Science Programs, R15 One Make Race Championships and the Sales & Service camps have also been very rewarding. We are also planning to introduce the Yamaha Female Riding Training programme very soon meant exclusively for women. We’ve already expanded our dealer network and improved customer care quality for female customers by appointing more female staffs at customer contact points and introducing female customer care programs. Currently, India Yamaha Motor has more than 400 dealers across India and plans to spread out to more cities increasing its dealer network to 2000 by 2014. Looking at the growing demand of two wheelers in the tier 2 and tier 3 cities, Yamaha has embarked on building a strong dealership network in these cities. The company is also working on its secondary network to be realigned to reach more & more customers in rural areas.

 

India Yamaha Motor has also been registering extensive upward movement in its plans to conquer a substantial market share in the scooter segment. The company which recently launched its scooter RAY targeting a powerful customer base of young urban women has ensured positive response within few months of the product’s launch in the Indian market. Ray announced the Company’s official entry in the domestic scooter zone. With the induction of the scooter Ray in its portfolio, India Yamaha Motor has been eyeing at pocketing overall market share of 10 per cent with 15 per cent share coming from the scooter segment within the next four years.

 

Further cementing its relationship with the customers, Yamaha kick-started the YES!YAMAHA campaign to ensure the Best 3S Experience for the customers and receiving  rich appreciation from them in return. It will definitely inspire the market to cry out in unison “YES”.

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