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201224 Apr

continental crowdsources software development


The renowned automotive supplier Continental has been maintaining its tryst with quality and efficiency through its high-calibre and innovative software development wings spanning almost 80 development hubs in 23 countries. Maintaining an edge in software innovation forms a strong pillar of Continental’s international fame. Naturally, this automobile bigwig relies a great deal upon qualified software developers to ensure quality benchmark and usher in new-age functions in the areas of safety, efficiency and comfort.


To step up the tempo, Continental is looking at giving its software wing a boost by recruiting more qualified personnel, especially with ‘all-round’ acumen. In view of this, Helmut Matschi, member of the Continental AG Executive Board and head of the Interior Division, explained at the platform of world’s premier ITES show, CeBIT 2012 in Hanover, “304 million product deliveries in 2011 in the Interior Division alone are testament to Continental’s outstanding productivity. And the relevance of software for our products is increasing year by year. It is the key to safe, energy-saving, comfortable and cost-efficient vehicles worldwide. Today, we already have more than 10,000 software developers working on new algorithms to find a solution to the complex requirements in modern vehicle systems.”


Continental has taken a futuristic plan to recruit at least 1500 software personnel within the next few years to make the figure count at 11,500 by the year 2015 from the current strong batch of 10000 developers. However, the focus is more on all-rounders with strong dynamism to add mobility to Continental’s technical and innovative agility. It is to be noted that majority of the recruitments will mainly cover chemists and mechanical and electrical engineers. Continental is a leading global player in cross-domain system development and dedicated software developers form its backbone in ensuring its technical superiority.


Continental has forayed into vast spectrum software-enabled automation domains that differ widely from each other, such as mechanisms of infotainment systems and transmission control unit. Apart from handling standardize development processes, quality enhancement, and standardize communication protocols, it also possesses strong expertise in the areas of software functionalities and architecture. Take the example of EMS 3; a sophisticated system of sensors and actuators, delivering optimum settings for the combustion process in real time. This state-of-the-art engine management system is powerfully backed up by super rapid and hardware-related operating software. EMS sits pretty well among the earliest projects developed by Continental as a component of the AUTOSAR architecture.


Ability to capture the growing importance of software in the human-machine interfaces has also played a key role behind Continental’s success story. The displays in instrument clusters and in the centre stack are becoming larger than before for easy readability. As Matschi summed up the relevance of advanced software here, “The ergonomics of modern instruments are largely determined by software. Our software developers are ensuring that drivers of future-generation vehicles will still have all the information they need at a glance in a direct and easy-to-read format – and that their passengers are well entertained too.”


As a key ally of the global automotive sector, Continental churns out innovative products and systems for the next-level automotive world, full of automobile mobility and driving pleasure seamlessly in conjugation with driving safety, environmental responsibility and cost-efficiency. Information management mechanism is turning out to be a major thrust area of this automotive biggie, offering multifunctional displays and control units, multimedia and navigation systems, telematics solutions and so on. As a supply powerhouse of brake systems, powertrain and chassis components, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, Continental recorded sales figure €30.5 billion (Rs 210,000 crore) in 2011.

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