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201607 Jan



Kia Motors has announced the launch of a new sub-brand, ‘Drive Wise’, to encompass its future Advanced Driver Assistance Systems (ADAS). Drive Wise embodies Kia’s philosophy to realise intelligently safe vehicles featuring Kia’s latest and forthcoming ADAS technologies.


Kia recently announced plans to manufacture partially-autonomous cars by 2020, and aims to bring its first fully-autonomous vehicle to market by 2030.


Debuting at the 2016 Consumer Electronics Show (CES) in Las Vegas, Kia’s innovative Drive Wise technologies are currently under development. Engineered to improve safety for all road users, Drive Wise will enable Kia to introduce intelligent safety technologies to its future model range, helping to eliminate potential dangers – and, for some, the tedium – of driving, while changing the ways in which owners interact with their vehicles.


Later in the year, Kia will showcase many of its innovative new Drive Wise technologies at the 2016 Geneva Motor Show, where visitors will be able to preview Kia’s future autonomous driving and assistive technologies.


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