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201512 Nov

Merc-Benz-Going-Virtual

 

How will the automobile of the future become a means of transport between reality and cyberspace? This is one of the questions which Mercedes-Benz discussed with engineers, designers, scientists and journalists at this year's Future Talk event. After Utopia and Robotics, the third Mercedes-Benz Future Talk was dedicated to virtual reality: the virtualisation of the vehicle interior as a new perception horizon in the mobility of the 21st Century.

 

Under the motto "Going Virtual – the Automotive Experience of the Future", representatives from Mercedes-Benz discussed the role of virtuality in the digitised automobile with journalists from various media and interdisciplinary experts. The experts at this year's Future Talk included Anke Kleinschmit, head of corporate research at Daimler, Ralf Lamberti, responsible for User Interaction and Connected Car at Daimler, Cade McCall, a psychologist at the Max-Planck Institute for cognitive and neuro-sciences in Leipzig, Alexander Mankowsky, future researcher at Daimler and Prof. Erich Schöls, interaction designer and scientific head of the Steinbeis research centre for design and systems in Würzburg.

 

For Anke Kleinschmit, virtualisation of the automobile is an important part of the digitisation strategy at Daimler: "Virtuality makes in-vehicle digitisation directly perceivable. This makes it one of the key technologies for the mobility of the 21st Century. The car of the future will also open up a virtual space for its driver, becoming a "third place" between the home and the workplace." Kleinschmit has many years of experience in the company as a development engineer, and has headed the research department since early 2015. She sees two important areas of research: "Firstly research into innovation, and secondly research into trends and the future. The latter provides the foundations for future innovations, so to speak."

 

This means that the future of mobility is not only being researched from a technological point of view, but also in sociological, cultural and philosophical terms. Above all, we must look at the role of the automobile in society, says Kleinschmit.When it comes to the future of mobility, we asks ourself: what are people's needs and wishes? And how can we meet these? This approach is fruitful: in 2014 Mercedes-Benz was the automobile manufacturer with the most patent applications. In the 2015 AutomotiveINNOVATIONS Award, Mercedes-Benz received an award as the most innovative premium brand.

 

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