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201403 Oct

mahindra-great-escape-shillong-S.jpg Shillong, the capital of the Indian state of Meghalaya, hosted more than 30 off-road enthusiasts who gathered there to participate in the Mahindra Great Escape. The Great Escape is an experiential marketing activity by Mahindra, and doubtless a smash-hit across the country. It brings together many different people from various walks of life, but it unites them with a common theme: the love of the outdoors, and a test of skill in their outdoor lifestyle vehicles.