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201406 Aug



German luxury auto major BMW has unveiled its first luxury hybrid sedan in India, Active Hybrid 7 at Bird Automotive, the company’s dealership in Gurgaon. Priced at Rs 1.35 crore (ex-showroom Delhi) it is now available at BMW dealerships in Delhi NCR (National Capital Region), Mumbai and Chennai as a CBU (Completely built-Up) unit.




“Hybrid vehicles are milestones in a time of change toward low-emission driving. The all-new BMW ActiveHybrid 7 proves that a car can become more efficient while, at the same time, delivering even greater dynamics. It uses intelligent energy management, captures surplus energy, stores it and then converts it back into motion whenever required,” said Philipp von Sahr, President, BMW Group India.




Powered by BMW TwinPower Turbo six-cylinder in-line petrol engine with 235 kW (320 hp) and 450 Nm of torque, the electric motor and petrol engine of the all-new BMW ActiveHybrid 7 is supported by a lithium-ion high-performance battery and coordinated by an intelligent hybrid system.




The BMW ActiveHybrid 7 accelerates from 0 to 100 km/h in only 5.7 seconds with a system output of up to 500 Nm of torque. In pure electric mode, the vehicle can be driven without generating local emissions at up to 60 km/h, with a range of up to four kilometres. The high-performance lithium-ion battery supplies the energy needed to run on electric motor alone with maximum efficiency. The innovative battery is charged on every journey and with the help of energy regeneration as soon as you lift off or apply the brake.




Moreover, using the Driving Experience Control switch, the driver is able to choose between different driving modes to suit the driving conditions (ECO PRO, Comfort, Sport and Sport+).




The BMW ActiveHybrid 7 dons a new Adaptive LED Headlights, New kidney grille slats and chrome accents on the front apron with the large air inlets reflects a muscular feel to the vehicle. The cabin also gives you the feeling of spaciousness, exclusive quality, first-class functionality and precision down to the finest detail. The cockpit is angled towards the driver and puts all the important controls within easy reach to provide a sense of personal control and comfort.




The next generation of BMW iDrive (the on-board Driver Information System); and the BMW Navigation Professional (integrated Global Positioning System - GPS) with hard drive storage and 25.9 cm high-resolution display come as standard. The rear seat entertainment package brings the world of BMW ConnectedDrive to the back seats with two newly designed 23.3 cm colour screens and a personal iDrive Controller.




ActiveHybrid 7 is available in Alpine White as non-metallic paintwork and in the following nine metallic paintworks: Glacier Silver, Havanna, Sapphire Black, Cashmere Silver, Milano Beige, Space Grey, Imperial Blue Brilliant Effect, Sophisto Grey II Brilliant Effect and Mineral White.



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