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201525 Jun

Eicher-Polaris-Multix-Launch

From Left to Right - Siddhartha Lal, Managing Director & CEO, Eicher Motors Ltd., Radhesh C Verma, Chief Executive Officer, Eicher Polaris Pvt. Ltd. and  Mike Dougherty, Vice President, Asia Pacific & Latin America, Polaris Industries Inc.

 

Eicher Polaris Pvt. Ltd. has announced the launch of Multix - Personal Utility Vehicle, thereby creating a new category in the Indian automotive segment.

 

Multix is specially designed for independent businessmen, having an estimated population of 5.8 crores in India. Purpose-built, specially designed and powered by a reliable diesel engine, Multix will be available in two variants and four colours, starting at a price of Rs 232,850 (ex-showroom Jaipur).

 

Having a cabin space that can comfortably seat a family of five along with luggage, Multix can be adapted to create large storage space of up to 1918 litre. Multix is equipped with X-PORT - a power-take-off point which can generate power of up to 3 KW that can be used for lighting homes and powering professional equipment such as drilling machines, DJ systems, water pumps and more.

 

Speaking at the launch of Multix, Siddhartha Lal, Managing Director & CEO, Eicher Motors Ltd., said, “We have identified a large untapped segment in Independent Businessmen with an estimated population of 5.8 crores in India, and are committed to create a new and strongly differentiated automotive solution for them through Multix. Our aim is to equip the consumers with the Multix ecosystem and enable them to unlock their potential by accessing a world of new opportunities. We have made an investment of Rs. 350 cr  till date.” 

 

Commenting about the partnership and the vehicle, Mike Dougherty, Vice President, Asia Pacific & Latin America, Polaris Industries Inc., said, “When we came together to form Eicher Polaris Pvt. Ltd., we wanted to build on the synergies of our core competencies in order to bring a valuable and effective automotive solution to India. With Eicher Motors Ltd.’s understanding of the Indian market, their expertise in lean engineering platforms, and Polaris Industries Inc.’s capabilities in product innovation and category creation, we believe that Eicher Polaris Pvt. Ltd. is most uniquely positioned to achieve this and bring about a paradigm shift in automobiles for India”

 

Commenting on the launch of the company’s first vehicle, Radhesh C Verma, Chief Executive Officer, Eicher Polaris Pvt. Ltd. said, “Multix is a true ground up innovation. We have looked at every aspect of value proposition delivery, whether it is the vehicle, its accessory system, the retail experience or service thereafter, and have challenged set norms. We have a solution which resonates very well with consumers and we are certain of driving disruptive growth. Multix will be launched in 30 cities to start with. It will be available for test ride in July and deliveries will start in August.” 

 

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