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201405 May

Audi-A8-L-Launch

Joe King, Head, Audi India with Hollywood actor Nicolas Cage at the launch of New Audi A8 L

 

German luxury car manufacturer Audi has announced the launch of the refreshed Audi A8L with prices starting from Rs 11,295,000 (ex-showroom Delhi).

 

Joe King, Head, Audi India, said, “Audi India was the first luxury car manufacturer in India to cross the 10,000 sales mark in not just the calendar year but also in the financial year. This double achievement of selling more than 10000 units in a single financial year and in a calendar year validates the strength and stature that the brand has achieved in India. 2014 shall continue to be landmark year for Audi in India in terms of initiatives on the product and network front.”

 

King added, “With the launch of the new Audi A8L, I am confident that we will further consolidate our leadership position in the market. The new Audi A8L offers luxury connoisseurs in India excellent comfort, superb craftsmanship, strict lightweight construction and a broad portfolio of high-end technologies which truly reflect brand’s philosophy of Vorsprung durch Technik.”

 

In a statement released to the press, the German carmaker has stated that an important USP of the new Audi A8L is the ‘Audi Exclusive’ which offers customers several customization options, to customize and personalize the Audi A8L as per their choice. In addition to 111 exterior colours, 23 leather colours, 27 customizable parts and 12 wooden inlays, customers can also opt for personalized headrest logo, door sill trims and exclusive folding tables. 

 

An important highlight of the new Audi A8L is the Matrix Headlamps - an evolution of Audi’s signature LED headlights. The high-beam comprises of 25 small, individual light-emitting diodes per unit that can be switched on and off or dimmed individually as needed - delivering a phenomenal 966,105,422 different illumination configurations. This enables the headlight system to react to oncoming or preceding vehicles and blank out light with great precision while continuing to fully illuminate the rest of the road. 

 

Externally, the refreshed Audi A8L sports certain design modifications. The engine hood, the single-frame grille and the front bumper are now more sculptured. The rear of the new Audi A8L has been completely redesigned and a chrome brace has been integrated to the rear lights. Although the size of the tail end has not actually changed, its new design renders it much flatter and thus broader. 

 

On the inside, Audi offers a wide range of options, for the front seats, including ventilation and massage functions in five programs. Adaptive air suspension with Audi drive select is standard. There are many additional luxury features from which to choose- from the Rear Seat Executive package and Bang & Olufsen Surround Sound System to Park Assist, Surround View Camera, panoramic-sunroof, air ioniser, head-up display, Audi Wireless Internet Access, among others. 

 

The engine lineup has become more powerful and efficient to offer better performance and optimum efficiency. The new Audi A8L has one TFSI gasoline engine and two TDI units. These are the V8 biturbo 4.0 TFSI with 441PS, the fuel efficient 3.0 TDI with 254PS and the 4.2 TDI with 390PS. Output of the 4.2 TDIq engine has been increased by 35PS and of the 4.0 TFSIq by 15 PS. In the 3.0 TDIq, the torque is increased by 30 Nm while the fuel efficiency is increased by 20 per cent. The 4.0 TFSI accelerates the new Audi A8L from 0 to 100 kmph in 4.6 seconds. The new A8 is equipped as standard with an eight-speed tiptronic automatic transmission which transmits power to all four wheels via the quattro permanent all-wheel drive system.

 

“The Audi A8L makes Audi one of the prominent innovation leaders in the worldwide luxury car segment. The car exemplifies true luxury driving experience with its opulence and sophistication quotient,” added King. 

 

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