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201512 Aug



American carmaker Ford has launched its much anticipated Figo Aspire compact sedan in India with prices starting from Rs 4.89 lakh (ex-showroom, Delhi).


Created specifically for the Indian market, the sub-four-metre Figo Aspire hopes to woe customers with its dynamic design, smart technology, advanced safety features, and fuel efficient petrol and diesel engines. The Figo Aspire is built in Sanand, Gujarat, at Ford’s newest manufacturing plant and will be offered with three engine options – 1.2-litre petrol and 1.5-litre diesel mated to 5-speed manual transmission and 1.5-litre petrol engine mated to 6-speed automatic transmission. Ford will initially sell the Figo Aspire in India with ambitions of export in the near future to compete globally.


The 1.2-litre Ti-VCT petrol engine  delivers a peak power of 88 PS and ARAI-ratified fuel economy of 18.2 kmpl, the 1.5-litre TDCi diesel engine offers a peak power of 100 PS and an ARAI-certified fuel economy of 25.8 kmpl. Both of these engines are paired to a 5-speed manual transmission. While the  1.5L TiVCT petrol engine mated to a 6-speed PowerShift automatic transmission produces peak power of 112 PS and a fuel economy of 17.2 kmpl.


The Figo Aspire will be available in 7 colours - Ruby Red, Sparkling Gold, Oxford White, Tuxedo Black, Deep Impact Blue, Ingot Silver and Smoke Grey.


Reflecting on the importance of safety, the Figo Aspire will be the first compact sedan in India to offer driver and passenger airbags standard across all variants and offer side and curtain airbags for as a cost option.


Understanding the growing importance of technology in customers’ lives, Ford is introducing innovations like MyFord Dock with the Figo Aspire. The feature allows drivers to store, mount and charge mobile phones, MP3 players and satellite navigation systems, and to integrate these devices into the car’s entertainment system.


The Figo Aspire will also introduce Ford MyKey that allows owners to program keys with restricted driving modes that encourage good habits, such as increasing seat belt use, limiting vehicle top speeds and regulating audio volume.



Nigel Harris, Presedient and Managing Director, Ford India at the launch of the Ford Figo Aspire 


Ford Figo Aspire Prices (ex-showroom, Delhi):


1.2-litre Ambiente - Rs. 4.89 lakh
1.2-litre Trend - Rs. 5.76 lakh
1.2-litre Titanium - Rs. 6.69 lakh
1.2-litre Titanium+ - Rs. 7.24 lakh
1.5-litre (AT) Titanium - Rs. 7.79 lakh
1.5-litre Ambiente - Rs. 5.89 lakh
1.5-litre Trend - Rs. 6.76 lakh
1.5-litre Titanium - Rs. 7.69 lakh
1.5-litre Titanium+ - Rs. 8.24 lakh
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