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201412 Aug

hyundai elite i20 launch

Rakesh Srivastava – Sr. VP – Sales & Marketing, HMIL and B. S. Seo – Managing Director & CEO, HMIL at the launch of all-new Elite i20

 

Hyundai has launched the new i20, christened the Elite i20, at an introductory price of Rs 4.89 lakh for the base Era petrol variant.

 

The new Hyundai i20, or new Elite i20, features Hyundai’s ‘Fluidic Sculpture 2.0’ design language. It is still instantly recognizable as a Hyundai, but the swooping and flowing lines have been toned down a bit to give it a more angular character. The new i20’s largest market is in Europe, let’s not forget, and the design reflects the tastes and preferences of buyers there. The headlamps are elongated and swept back, and the long bonnet seeks to provide a ‘big-car feel’ from behind the steering wheel. Uniquely, Hyundai has chosen to give the new i20 blacked-out C-pillars, which makes for an interesting piece of design. Sixteen-inch alloy wheels complete the pretty picture which is the new Elite i20.

Hyundai can proudly proclaim the new i20 as an “European car”, considering it has been designed, engineered and honed in Germany.

 

Powering the new Elite i20 are the same pair of 1.2-litre petrol and 1.4-litre diesel engines, further optimised for efficiency, of course. If you glance at the specs on paper, the diesel appears to be the one to plumb your cash for, considering the 90 PS of power, 220 Nm of torque and 22.5 km/l claimed mileage. By comparison, the petrol motor is rated at 83 PS and 115 Nm of torque, and gives just 18.6 km/l.
However, the sobering argument is the price. Hyundai India has priced the diesel variants of the i20 at a premium of Rs 1.2lakh, which is the highest price differential we’ve seen in this segment till date. There’s still a preference for new diesel cars in India, and Hyundai wants to cash in on this sentiment.

The ex-Delhi launch prices of the new Hyundai Elite i20 are as follows:  

Model

Era

Magna

Sportz

Asta

Petrol

489, 900

541, 900

593,900

646, 900

Diesel

609, 900

661, 900

713, 900

766, 900

 

These are introductory prices, of course, and will likely increase after a month or so.

 

As usual, Hyundai has packed the new i20 to the gills with features, and barring the entry-level Era variant, the rest of the variants are packed full of convenience and safety features, including Bluetooth compatible stereo with USB, steering mounted controls, rear AC vents, cooled glovebox etc. The mid-spec Sportz variant adds ABS, a driver’s side airbag and a rear defogger. Strangely, only the top-spec Asta version gets a passenger airbag and rear wiper.

 

With the new i20, Hyundai has again succeeded in moving the game forward. Maruti’s Swift still dominates this segment, but the i20 has always been a close rival. Let’s not forget there are other extremely competent products in the market, including the new Polo, and the upcoming Jazz, which will all be competing for the Indian consumer’s business. We’re yet to drive the new Elite i20, but on paper, Hyundai appears to have covered all bases.

 

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