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201316 Oct



Mahindra & Mahindra Ltd., the reigning supremo in the Indian pick up segment, has launched a refreshed ‘Bolero Pick-Up Flat Bed’. It has been a priced at Rs 5.45 lac (BS3 version) ex-showroom Mumbai. The upgraded Bolero Pick-Up Flat Bed is equipped with ground-breaking micro-hybrid technology, additional up-to-date and chic exterior and interiors and a higher load capacity of 1,250 kg. It preserves the essential values of the tough and tough Bolero Pick-Up.


The Bolero Pick-Up Flat Bed is the flagship brand in Mahindra’s pick-up portfolio contributing over 60 per cent to overall pick-up sales. The stylish new Bolero Pick-Up Flat Bed will address the needs of burgeoning market of stand operators, businessmen and traders. It is pulled by Mahindra’s trusted and proven MDI Engine which has an output of 63HP (46.3 KW) with 195 Nm of Torque, equipped with Micro Hybrid technology and claims an ARAI certified 13.86 km per litre of mileage.


Speaking on the launch, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd., said: “The Indian pick-up market is growing at a healthy rate and is also witnessing an evolution in customers’ demands and behaviours. As leaders in the pick-up segment for over a decade, we have made it a business imperative to understand these changing needs and evolve our products accordingly. The new Bolero Pick-Up Flat Bed with more modern, macho and stylish looks and superior fuel efficiency is a step forward in this direction to deliver greater earning potential for our customers while retaining the basic tough and rugged DNA associated with Mahindra vehicles.”


The new Bolero Pick-Up Flat Bed has several best-in-class features, which makes it a strong value proposition for potential customers.


Bolero Pick Up Flat Bed: Overview


More Sophisticated

The new Bolero Pick-Up Flat Bed is decked with a new fascia attached with multi-reflector headlamps. The Mahindra signature grille and stylish metallic bumper are also there. The reinforced fender extensions on the wheel arches provides a masculine appeal to the vehicle. It is equipped with enhanced paint quality mainly owing to the application of CED (Cathodic Electro Deposition) paint technology at Mahindra’s Kandivali plant. This technology upgrades corrosion opposition, paint finish and gloss comprehensively. It also carries fashionable dual tone interiors with a new graceful gear knob which takes the appeal of the cabin to a new level.  


Superior Performance

New Bolero Pick-up ensures heavy-duty performance as it is packed with a tried and testedMDI Engine. With its 63HP (63.87 PS) of Power and 195 Nm of Torque as well as tough build, the vehicle offers good fuel efficiency of 13.86 km per litre (ARAI figures for BS3 Version). It is also blessed with the most voluminous cargo box in the pickup category (2540mm X 1700mm X 650mm), enabling the vehicle to carry a payload of 1,250 kg even on rough roads and terrain.


Hassle-free Maintenance

The vehicle involves a significantly curtailed operating and maintenance cost. Moreover, it needs an oil change only after every 10,000 kms and gear oil change after every 40,000 kms, resulting in higher earnings for customers. Regarding the warranty coverage it is safeguarded by 3 years unlimited kms warranty. Spare parts are easily available at highly affordable price.


Convenience Factor

The easy to drive new Bolero Pick-Up Flat Bed is equipped with bucket seats with comfy slider, recliner and headrest which turn the long sojourns quite comfortable. It is also armed with a magazine pocket, mobile holder and charging point for better convenience. The vehicle also carries washable floor mats, which ensures in maintaining the cabin clean. The new Bolero Pick-Up Flat Bed carries ELR (Electronic Lock Retractor) seat belts safeguarding both the driver and co-drivers.


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