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201306 Nov


Mahindra & Mahindra Ltd. has announced the launch of the entry level ‘W4’ trim of the XUV500 at a price of Rs 10.83 lakh (ex-showroom, Mumbai).


The XUV500 W4 model is powered by the same 2.2 litre mHawk diesel engine which delivers 140PS of power and 330Nm of torque. The 2.2 litre engine is meshed with a 6-speed transmission and a 5th generation Variable Geometry Turbocharger which takes the XUV500 from 0-60kmph in just 5.4 seconds.The XUV500 also claims an ARAI-ratified mileage of 15.1 kilometres per litre.


The XUV 500 W4 trim comes with features such as projector headlamps with LEDs, dual airbags, ABS with EBD, side impact beams, crash protection with crumple zones, all wheel disc brakes, twin HVAC, power and tilt steering, power adjustable ORVMs and remote central locking. However, it does not get touchscreen infotainment system with navigation, nor is there four-wheel drive.


Speaking on the launch of the W4 model of the XUV500, Pawan Goenka, Executive Director & President, Automotive & Farm Equipment Sectors, Mahindra & Mahindra Ltd. said, "The XUV500 has resonated very well with our customers since its launch and has since become a trendsetter within the Indian automotive industry. With over 74,000 vehicles on the road within two years of launch, the XUV500 is one of our most successful launches. As a customer centric organisation, we have incorporated customer feedback at every step and evolved and today's W4 model launch bears testimony to the same".


Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd. said, “Since its launch in 2011, the XUV500 has carved a special niche for itself in the minds of Indian consumers. The launch of the W4 model makes the XUV500 proposition accessible to more customers who aspire to be proud owners of the cheetah-inspired XUV500. Inspite of being an entry level model of the XUV500, the W4 model is technology laden and with this launch, we aim to attract sedan & compact SUV buyers who wish to upgrade to the XUV500”.


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