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201421 Oct

Pawan Goenka, Executive Director, Mahindra & Mahindra and Rajesh Jejurikar, Chief Executive – Farm Equipment & Two Wheeler Division & Member of the Group Executive Board at the launch of new global scooter GUSTO in Mumbai
Mahindra Two Wheelers launched its much awaited global scooter Gusto, developed entirely indigenously at its state-of-art R&D facility in Pune at Rs 43,000.  
Powered by a M-TEC engine, the Mahindra Gusto is India’s first scooter with a unique patented Height Adjustable Seat, making it easy for anyone to effortlessly adjust the seat height as per their individual needs. 
Gusto comes loaded with a number of  innovative features such as the Remote Flip Key, Find-Me Lamps, Guide Lamps, Bright Halogen Head Lamp with LED pilot lamps, easy Front Kick and a Quick Storage compartment, designed to provide delightful consumer experiences. 
“The Gusto is Mahindra’s first ground-up scooter developed entirely inhouse. Based on deep consumer insights, it deploys innovative technology to create a category defining product, which will provide exceptional value in the fast growing 100 cc scooter market. This is truly what our Rise philosophy is about. With the Gusto, we are committed to further consolidating our Two Wheeler business in India and globally,” said Pawan Goenka, Executive Director, Mahindra & Mahindra. 
The Gusto is being launched at an introductory price of Rs 43000 (ex-showroom Delhi) for the Gusto Dx variant. The top end Gusto Vx variant will be priced at Rs 47000 (Ex-showroom Delhi) The Gusto will first be launched in the Northern and Western parts of the country. It will then be rolled out in phased manner to the rest of the country over the next few months. The coming months will also see Gusto being launched globally across South Asia, Latin America and Africa. 
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