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201421 Oct


Eberhard Kern, Managing Director & CEO, Mercedes-Benz India and Ralf Mungenast, Director, International Inbound Supply Chain, Daimler AG at the launch of the Mercedes-Benz E 350 CDI


Following its ‘Top of Pyramid’ product strategy for the Indian customer, German luxury carmaker Mercedes-Benz India has launched the E 350 CDI at its Pune plant in the presence of Eberhard Kern, Managing Director & CEO, Mercedes-Benz India and Ralf Mungenast, Director, International Inbound Supply Chain, Daimler AG.


The new E 350 CDI is priced at Rs 57.42 lakh and is available across all Mercedes-Benz showrooms across India. The E 350 CDI is powered by a 3.0-litre V6 diesel engine that produces 265 PS of maximum power at 3800 rpm and churns out 620Nm of peak torque at 1600-2400 rpm. The new E 350 CDI can sprint from 0 to 100 kmph in 6.6 seconds.


Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented on the launch of the new E 350 CDI, “The new E350 CDI is an ‘Intelligent Superpower’ that combines the numerous Intelligence Assistance Systems with a powerful six cylinder diesel engine making it an unrivalled luxury sedan for our discerning customers. This luxury sedan is the perfect embodiment of sensual design elements, exemplary safety features and hosts of intelligent assistance systems that makes driving a delightful experience. Rolled out of our state-of-art Pune Plant, the new E 350 CDI delivers the highest benchmark in terms of quality, performance, safety and comfort. With its exciting design, refined sportiness, and a powerful V6 diesel engine, the E 350 CDI is a much awaited product in our successful luxury sedan portfolio, and we are very excited to launch this product. The E-Class remains our highest selling luxury sedan in India and with the addition of the new E 350 CDI; we further consolidate our lead in the E-Class portfolio as we offer our customers a feature rich, top-end luxury sedan that exemplifies modern luxury at its best.”


The Mercedes-Benz E 350 CDI comes equipped with Intelligent Assistance Systems that comprises Eco Start-Stop function as standard and also features Intelligent Lighting Systems featuring variable light distribution with cornering function, Adaptive high beam assist 360 degree camera, Attention Assist, Comand Online and a tyre pressure loss warning system.


Kern further added, “As the fastest growing luxury automobile brand in India, Mercedes-Benz’s strategy has been to introduce top of the line fascinating products to our customers, and the market launch of the E 350 CDI is a reaffirmation of this strategy. We are highly focused on adding value to our consumers; hence we have feature rich models only, in our product portfolio. Our product strategy likewise is well-crafted, as our customers don’t compromise features for price and prefer the best of products which are high on equipment level and appointments, which exudes a distinct luxury experience. We are glad to pursue this product strategy and our increasing customer base and sales growth only reiterates that we are on the right path towards creating a sustained and long-term business.”


The E-Class has the distinction of being the highest selling product in Mercedes-Benz India’s portfolio with over 25,000 units on Indian roads.


By Joydip Sur


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