Eberhard Kern, Managing Director & CEO, Mercedes-Benz India at the launch of the new E 63 AMG at the Buddh International Circuit
Mercedes-Benz India has taken a major step forward in consolidating its product portfolio in India with the launch of dynamic and efficient performance car E 63
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented on the launch of the new E 63 AMG: “The E 63 AMG combines the attributes of a sports car with the practicality of a luxury sedan. The stunning new design idiom is in line with the new AMG design philosophy. The connoisseurs of Mercedes-Benz AMG vehicles will now experience the performance and driving dynamics of the E 63 AMG more with the broader scope of standard equipment and appointments. The new E 63 AMG continues to be the pinnacle of technical prowess with added power and enhanced performance making it a practical super car. With the launch of the new E 63 AMG Mercedes-Benz India reiterates the philosophy of Best or Nothing for its customers.”
Eberhard Kern further added: “The year 2013 has been marked as the year of offensive for Mercedes-Benz India. We already have received phenomenal response for the products which were launched this year. After pioneering a new segment with the A-Class and launching the most sought after luxury executive sedan E-Class, the launch of the new E 63 AMG further reiterates our promise of bringing fascinating cars and providing a memorable brand experience for the valued customers of the Three Pointed Star in India.”
The vitality and performance generating from the captivating technology of the new E 63 AMG are also conveyed by the design as defining characteristics of the vehicle. The AMG high-performance automobile sets new design styles in the process. The E 63 AMG presents the new AMG design theme. Principal rudiments are the AMG "twin blade" radiator grille in silver chrome and the so-called "A-wing". The new, three-dimensional air deflector covers the entire width of the AMG front apron, presenting the stylized "A" which is a trademark of AMG vehicles. The "A-wing" painted in the car's exterior colour with a trim strip in silver chrome offers the backdrop for three large cooling air intake openings. On the side air intakes, black flics ensure for an ideal inflow of air into the cooling modules, while at the bottom a front splitter painted in the car's exterior colour helps to decrease lift. Convex and concave surfaces dynamically blend the new front end of the E 63 AMG featuring a sculptural design with the distinctive flared wings on which "V8 BITURBO" lettering indicates the superior engine power on board. The outstanding air outlet openings at the sides, the black grille and the two sets of twin chrome tailpipes belonging to the AMG sports exhaust system provide the rear an impression of width. The black diffusor insert with pronounced fins provides the E 63 AMG with a powerful touch of race track atmosphere at the rear.
The new E 63 AMG is unparalleled in this segment with its diversity and novelties. The vehicle is fortified with the AMG 5.5-litre V8 BITURBO engine with a displacement of 5461 cc, the eight-cylinder engine generates a peak output of 557 PS @ 5500 rpm and a torque of 720 Nm@ 1750-5250. E 63 AMG also achieves extraordinary performance: acceleration from 0 to 100 km/h is achived in merely 4.2 seconds and the top speed is 250 km/h (electronically limited).The new E 63 AMG features an AMG SPEEDSHIFT MCT 7-speed sports transmission. The transmission modes “C” (Controlled Efficiency), "S" (Sport), "S+" (Sport plus) and "M" (Manual) augment the car's agility and driving dynamics quite noticeably. Race Start function ensures shorter response times, higher engine speeds and more spontaneous gear changes, representing the full potential of the new AMG V8 BITURBO engine. In S, S+ and M modes, the stop/start function is deactivated but also at full load, the engine management system somewhat suppresses the cylinders. This carefully structured interruption to ignition and injection leads to faster gear changes and an emotive acoustic effect. The automatic double-declutching function in reverse gear supplies the harmonious complement. The new E 63 AMG continues to set new norms here – the AMG 5.5-litre V8 BITURBO engine remains the most efficient series production V8 engine around. The fuel consumption confirms its outstanding credentials, offering 10.2 km/l. The new E 63 AMG establishes in imposing fashion how charming dynamics and low fuel consumption can be mixed with precision. A major influence to the car's trend-setting reduction in fuel consumption figures is also made by the AMG SPEEDSHIFT MCT 7-speed sports transmission.
The AMG Exterior Carbon-Fibre package attaches a sporting knack to the new E 63 AMG. Salient features of AMG Exterior Carbon-Fibre Package include the A-wing of the AMG front apron, inlays in the AMG side skirts, and the carbon-finish top section of the AMG rear apron. This package further augments the dynamic charm, presenting an effective contrast to the vehicle paint finish.
The attractive full LED headlamps have been introduced in the country with the launch of the new E-Class. The radiator with central Star, also a new design theme, attaches an independent and sportier front-end look. The intelligent drive with new assistant systems like the ECO Start Stop come as standard, Intelligent Lighting Systems featuring variable light distribution with cornering function, reversing camera, Attention Assist, COMAND Online with remote control and a tyre pressure loss warning system.
Also forming part of the standard equipment is ATTENTION ASSIST, which warns of inattentiveness and drowsiness across a wider speed range, and also informs the driver about their level of fatigue and the amount of driving time which has elapsed since the last break. It also offers an adjustable sensitivity level, and then there is the reversing camera.
An arresting feature of the interior is the new AMG Performance steering wheel in a three-spoke design. The rim of this wheel is flattened at both top and bottom to enable enhanced control
of the vehicle. Further classifying features of the new steering wheel: aluminium shift paddles, the perforated leather in the grip areas and the three-dimensional design of the airbag cover with its "Silver Shadow" metallic trim component. This is perfected by the new E-SELECT shift lever with embossed AMG badge on the centre console. Optimum grip comes courtesy of the new 18-inch AMG light-alloy wheels in a 10-spoke design, fitted with 255/R 40 R 18 tyres on the front and 285/35 R 18 on the rear. The "flow forming" production process already used with the SLS AMG optimises the strength of the light-alloy wheels, while also reducing weight by up to 0.8 kilograms per wheel. This helps to improve both driving dynamics and ride comfort. The AMG instrument cluster features an 11.4 cm TFT multifunction display with an AMG main menu that covers RACETIMER, AMG start-up screen and 320 km/h speedometer dial.
The vibrant atmosphere inside the car is emphasised by the Nappa leather upholstery. The black interior of the E 63
Safety has always remained a prime consideration for Mercedes-Benz which is very well implemented with the eight airbags equipped in the new E 63 AMG. There is an adaptive dual stage airbags for driver and front passenger, side impact air-bags for driver and front passenger and window airbags. Intelligent Light System is attached with a variable light distribution with cornering function, that enables adjusting to any road condition during night driving, ensuring the safety of the driver, and this is perfected by Adaptive High Beam with automatic switching between high and low beam.
The price of the new E 63 AMG is Rs. 12,900,000 (ex-Showroom Delhi).
Mercedes-Benz Car Launches
Mercedes-Benz India today strengthened its AMG portfolio by announcing the arrival of AMG C 43 4MATIC bearing a price tag of Rs 74.35 lakh (ex-showroom, Delhi).
Mercedes-Benz India launched the revised CLA. The Mercedes-Benz CLA 200 d Style is priced at Rs 31.40 lakhs, CLA 200 d Sport is priced at Rs 34.68 lakhs and the CLA 200 Sport is priced at Rs 33.68 lakhs (ex-showroom, Mumbai).
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