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201420 Jun



Ford India has launched the 2014 Ford Fiesta in India with prices starting from Rs 7,69,000 (ex-showroom, New Delhi). With a stunning new look, revised interiors, improved safety and several segment-first features like the globally acclaimed SYNC with Ford AppLink, the American carmaker is aiming to carve a niche for itself in the mid-size sedan segment.


Having done away with the 1.5-litre petrol, the 2014 Ford Fiesta is only available with the 1.5-litre Duratorq diesel motor mated to a 5-speed manual transmission. The engine produces 91 PS of maximum power at 3,750 rpm and churns out 204 Nm of peak torque at 2,000-2,750 rom.


‘‘The Fiesta has a very special role in Ford India’s product portfolio and is for the pure driving enthusiasts who are known for their distinct choices and opt for nothing but the best,’’ said, Nigel Harris, President, Ford India.


“2014 Fiesta, with its best-in-class driving dynamics, design and in-car technology, is a complete package that delivers much more than the expectations of customers in this segment. What’s better is its attractive price, making our premium sedan an even more compelling option for discerning enthusiasts,” he said.


The new Ford Fiesta will comes equipped with Ford’s globally-renowned, SYNC with Ford AppLink which was earlier offered with the Ford EcoSport. This in-car connectivity platform, which is only available on the top-range Titanium trim, allows customers to access their smartphone applications through simple voice-commands. The first three applications available for Ford AppLink in India includes two country specific apps – explore by MapMyIndia and ESPN Cricinfo, and one global app – Glympse.


“The 2014 Fiesta is a perfect embodiment of the 24/7 connected lifestyle of today’s savvy, confident and discerning customers. This premium sedan, with its many firsts and innovative features, brings to its segment clever convenience, outstanding fuel economy, exceptional passenger safety and intuitive in-car technologies. It is set out to elevate customer experience to a new level of engagement and connectivity while on the move,” added Harris.


The refreshed Ford Fiesta will be available in three trims – base Ambiente, mid-range Trend and top-of-the-line Titanium. The 2014 Ford Fiesta will be available in six vibrant colours including two exciting new ones – Golden Bronze and Smoke Grey.


2014 Ford Fiesta Diesel Prices (Ex-showroom, New Delhi)

Ambiente - Rs 769,000

Trend - Rs 855,720

Titanium - Rs 929,449


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