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201618 Jul

Ford-Mustang-Launch

Anurag Mehrotra, Executive Director, Marketing, Sales & Service, Ford India

 

For the first time in its 52-year history, Ford’s iconic Mustang is ready for Indian roads. Having stirred the imagination of millions of Indians with its first appearance at Delhi Auto Show earlier this year, Ford is now giving customers an opportunity to own the legendary Mustang at Rs 65 Lakh (Ex-Showroom, Delhi).

 

As the latest addition to Ford’s youngest and most vibrant vehicle portfolio in India, the new Mustang will be equipped with a 5.0-litre V8 petrol engine, churning out a massive 401 PS of peak power, to appeal to the enthusiasts.

 

“In our commitment to building a drive for everyone, there’s never been a better time at Ford to introduce this iconic car and offer the youngest ever product line-up to customers in India,” said Anurag Mehrotra, Executive Director, Marketing, Sales & Service, Ford India.

 

“Mustang is more than just a car. It gives you the freedom to express and epitomizes the passion and fun-of-driving inherent in all Ford vehicles. The arrival of the Mustang will shine a bright light on the blue oval along with the rest of the Ford range and will help us demonstrate our potential.”

 

Since the Mustang first went on sale in 1964, Ford has sold more than 9 million vehicles. It has made thousands of appearances in film, television, music and video games and is the world’s most-liked vehicle on Facebook.

 

In its first year of global availability including in RHD markets, Ford Mustang became the world’s best-selling sports coupe. According to registration data from IHS Automotive, Ford sold around 110,000 Mustang Coupes globally in 2015 – topping all other competitors.

 

Ford will bring Mustang for customers in India as a CBU from Flat Rock Assembly Plant in the United States.

 

“The way Mustang looks, drives and sounds is key to the visceral experience that makes drivers just want to get in the driver’s seat and hit the road. The new Mustang is modern, technologically advanced and forward-looking, without forgetting the heritage that has inspired customers for generations,” said Mehrotra

 

Sporting a sleek design, the new Ford Mustang features 19-inch wheels, automatic HID headlamps, LED tail lamps, a rear diffuser, dual-zone climate control, 9-speaker sound system, and voice-enabled SYNC 2 connectivity with an 8-inch colour touchscreen as standard equipment.

 

Available in six colour options - Absolute Black, Ingot Silver, Oxford White, Triple Yellow Tricoat, Magnetic and the signature Race Red – the new Mustang promises world-class levels of performance and refinement while embracing the Mustang’s half-century of heritage and status as a global automotive icon.

 

The Ford Mustang will go on sale in Delhi and Mumbai in the first phase.

 

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