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201626 Jul


Roland Folger, Managing Director & CEO, Mercedes-Benz India at the launch of Mercedes- AMG SLC 43 in Delhi


German luxury carmaker Mercedes-Benz launched of the new Mercedes-AMG SLC 43 bearing a price tag of Rs 77.50 lakh (ex-showroom, Delhi). The Mercedes-AMG SLC 43 also becomes the first car in India, to be introduced with a new two digit nomenclature ‘43’. Commemorating 20 successful years of the SLK, globally, Mercedes-Benz India launched this performance roadster for its discerning customers within four months from its international debut.


The new Mercedes-AMG SLC 43 is powered by a 3.0 L V6 bi-turbo producing 372 PS of maximum power and 520 Nm of peak torque sprinting 0 to 100 kmph in a mere 4.7 seconds.


The AMG Body styling ensures a dynamic appearance. Design elements include dynamic LED headlamps with ILS and integrated DRLs and turn indicators, dynamically shaped air intakes with fins in silver chrome and flics in high-gloss black, diamond radiator grille in chrome with louvre in iridium silver, specific front apron with front splitter in silver chrome, redesigned LED tail lights, diffuser-look rear bumper with silver chrome trim, swept-back boot lid with brake lamp in the spoiler lip, AMG sports exhaust system with two chrome-plated tailpipe tips with crossbar integrated flush into the bumper.


The interiors of the AMG SLC 43 are precisely designed keeping in mind the sporty appeal of an AMG. The sports seats with high seat side bolsters ensure excellent lateral support. Some salient features of the explicitly designed seats for this roadster include Nappa leather in Dinamica microfiber black, designo seat belts in red, electrical fore/aft, height and backrest angle adjustment with three memory settings, and integral crash-responsive Neck-Pro head restraints.


“AMGs are unmatched in terms of performance motoring and we will be introducing some of the most exciting AMG vehicles as part of our ‘Winning’ strategy for 2016. The all new Mercedes-AMG SLC 43 is an illustration of cutting-edge technology coupled with superlative design elements and unmatched performance in equanimity. Mercedes-Benz set new standards in the luxury open top motoring in India with the launch of the SLK. Now, we celebrate 20 successful years of this timeless roadster, with the introduction of the AMG SLC 43 within 4 months from its international debut. With the launch of the Mercedes-AMG SLC 43, we continue to follow our ‘top of pyramid’ approach and take pride in offering the widest range of performance vehicles for our astute Indian customers.” commented Roland Folger, Managing Director and CEO, Mercedes Benz India.


Folger further added, “We have a strategic focus on the AMG performance brand in India, and we are excited to see our strategy bearing fruits. Mercedes-AMG has remained the most popular name in the performance circuit in India, and our concerted efforts over the years have paid off in reaching out to newer customer base for the brand. The AMG SLC 43 is a strategic addition to our AMG portfolio, which will make the brand accessible to more performance enthusiasts. With 10 AMG products, Mercedes-AMG now offers the largest performance cars portfolio and we comprehensively lead the top-end performance cars segment in India. Our AMG portfolio has seen tremendous success and we are thrilled to add yet another superlative driving experience to our portfolio. It is an exciting time for Mercedes-Benz and our success in the luxury car segment underlines that our strategy to focus on the top of the pyramid products is paying off rich dividends.”


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