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201529 Sep

BMW-i8-Kolkata-Launch

Amit Ganguli, Vice-President (Sales), OSL Prestige, Kolkata and Tollywood actress Tanushree Chakraborty, unveiled the BMW i8 at an exclusive event in Kolkata

 

BMW Group India introduced the new sub-brand BMW i in India with the launch of the BMW i8, the most progressive sports car of its time, at an exclusive event in Kolkata.

 

The first plug-in hybrid vehicle from the sub-brand BMW i, the BMW i8 is available at BMW i dealerships in Mumbai, New Delhi, Chennai and Kolkata as a CBU (Completely Built-Up) unit.

 

BMW-i8-Kolkata-Launch

 

Philipp von Sahr, President, BMW Group India said, “The world we live in is changing and a changing world constantly demands new ideas. The global automotive industry is witnessing a paradigm shift from the conventional combustion engine to sustainable mobility solutions. And, so is India. This iconic change is inevitable. At BMW, we are constantly working to create cutting edge mobility solutions for the future. We will spearhead this revolution with BMW i – a groundbreaking concept for sustainable mobility and a new understanding of what premium means – strongly defined by sustainability.”

 

BMW-i8-Kolkata-Launch

 

The BMW i8 embodies a revolutionary, future-focused interpretation of the driving pleasure for which BMW is renowned. It is purpose-designed as a plug-in hybrid sports car offering agile performance and outstanding efficiency.

 

The BMW i8 is available in four variants : Ionic Silver with BMW i Blue accent, Protonic Blue with Frozen Grey metallic accent, Sophisto Grey Brilliant Effect with BMW i Blue accent and Crystal White Pearl Effect with BMW i Blue accent.

 

BMW-i8-Kolkata-Launch

 

Philipp von Sahr, President, BMW Group India said, “The BMW i8 is no ordinary car – it is a new culture. It is an example of futuristic technology which is an evolution of BMW Efficient Dynamics development strategy. Most of the futuristic technologies used in the BMW i8 are already implemented in current BMW models in some form or the other that enable enhanced performance and lower emissions. To put it simply, the BMW i8 is a remarkable vision that has become an exciting reality today. With growing urbanization and increasing environmental challenges, the BMW i8 is the perfect solution to the mobility needs of the Indian luxury consumer living in the upcoming megacities of the country. With the launch of the BMW i8 - the most progressive sports car of the twenty first century, the future is here.”

 

BMW-i8-Kolkata-Launch

 

The BMW i8 is available at an all India ex-showroom price of Rs 2,29,00,000.

 

Photographs by Sourish Meryson

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