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201512 May



 India Yamaha Motor (IYM) has announced the launch of its new scooter Fascino at Rs 52,500. 


The new stylish Fascino is powered by an air-cooled, 4-stroke 113cc ‘BLUE CORE’ engine with a continuous variable transmission (CVT). It features a lightweight body with glamorous design and offers user-friendliness as well as great fuel efficiency at 66 kmpl. In addition to practical functions such as comfort and storage, the new Fascino also features new body styling with dynamic curves embellished with chrome-plated parts to add a sense of refinement and class, an engine with high combustion efficiency to offer among the best fuel efficiency in the class, and weight of only 103kg (the lightest Yamaha scooter introduced in India) that contributes to both fuel efficiency and ease of handling.




“India has the world's largest two-wheeler market with a total annual demand of approximately 16 million units (2014). Out of the total demand, the scooter segment constitutes 27 per cent of the market, and is growing further year by year. Since 2012, Yamaha Motor has been introducing a range of scooters – including RAY, RAY Z and Alpha – and has been increasing its customer base in the Indian market. The new Fascino is intended to further expand sales in the scooter category, which is expected to grow further, especially among the youth who have a keen interest in current fashion and trends,” said Roy Kurian, VP-Sales & Marketing, Yamaha Motor India Sales.


The new model will come in five colours including a trendy matte chromatic colouring to satisfy the needs of trend-conscious young riders.



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