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201609 Feb



Ford presented a dynamic portfolio of vehicles on display at the Delhi Auto Expo 2016. Headlined by the new Ford Mustang and all-new Ford Endeavour, Ford’s strongest-ever product lineup reflects Ford’s focus on meeting diverse customer wants and needs, from small hatchbacks to refined off-road SUVs and performance vehicles.


“At Ford, we are committed to bring great products and services that customers want and value,” said Nigel Harris, President, Ford India. “In 2016, we are strengthening our product portfolio with the new Mustang and all-new Endeavour, increasing our exports, and continue to expand our sales and service networks.”


Already a global icon, the new Ford Mustang brings its 50-year heritage to the next level with a sleek design, innovative technologies and world-class power.


The new Mustang evokes the essential character of the nameplate, retaining key design elements but with a contemporary execution that clearly markets it as a member of Ford’s modern family of vehicles. The new Mustang will be available with the latest edition of the 5.0-litre V8 engine, featuring an upgraded valve-train and cylinder heads that yield more than 420 horsepower and 529 Nm of torque.


Alongside Ford Mustang, the all-new Ford Endeavour will welcome visitors with a unique blend of rugged capability and technological prowess of a bold and versatile SUV with true off-road capability, offering great refinement and comfort.


The all-new Endeavour sets a new standard in the SUV segment, with advanced technology including SYNC 2, Ford’s hands-free in-car connectivity system with an 8-inch colour touchscreen, and an advanced Terrain Management System that allows the driver to optimise vehicle performance to different terrains at the turn of a dial. The Ford Endeavour makes safety a top priority, offering up to seven airbags, including the first-in-segment knee-airbag for enhanced protection. The premium SUV will also introduce Semi-Auto Parallel Park Assist to India, a first-in-class technology that finds and steers a car into the parking space automatically.


With the launch of the new Mustang and all-new Endeavour, Ford is expanding the choices available to Indian consumers. Along with the Mustang and Endeavour, the rest of the portfolio comprising of the EcoSport, new Figo and Figo Aspire, illustrates how Ford’s latest vehicle lineup has something for everyone.


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