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201301 Apr


Charley Boorman


Come May 2013, audiences across Asia can look forward to a new travel series, titled ‘Freedom Riders Asia’ that aims to celebrate man and motorcycle on the move, to be broadcast on STAR Sports, produced in collaboration with lubricant brand, Shell Advance.


The programme will be hosted by Charley Boorman who one of the world’s best loved and most recognisable bikers. He will take the viewers on an unforgettable road trip across six countries, over six thrilling episodes.


Working closely with Shell, Freedom Riders Asia was conceptualised and developed by STAR Sports. With the innovative concept of having one man, on one bike with one tank of petrol, ‘Freedom Riders Asia’ will see Charley pair up with local bikers from each country and embark on a journey to explore the colourful Asian cultures of Malaysia, Indonesia, Philippines, India, Vietnam and Thailand. Over the course of each episode, Charley will engage with the local biking communities and experience the delights of the city and its people, as well as partake in unique activities that celebrate the distinctive motorcycle cultures of each country…..all on one tank of petrol.


Shell Lubricants India Managing Direction Nitin Prasad said, “Freedom Riders Asia is all about celebrating and connecting bikers around Asia, while offering an entertaining travel and adventure experience to a wider audience. Importantly, through Charley, it is also a further expression of what Shell Advance stands for - enabling bikers to enjoy every ride and experience freedom through effortless mobility on the road.”


Simeon Dawes, Senior Vice President of Fox One Stop Media said, “Freedom Riders Asia is being developed specifically for the Asian audience as Asia has a growing population of adventure and travel enthusiasts. We are confident that audiences will appreciate and enjoy the places and activities that Charley will visit and experience, especially due to the local colours and flavours showcased. We are delighted that Shell Advance has collaborated closely with us to produce this programme with an innovative show concept aimed at further engaging with the audiences on a deeper level.”



Charley Boorman during one of his biking expeditions.


Charley Boorman, host of Freedom Riders Asia said, “Bikes have always been my passion, and I’ve always loved Asia and its diversity. What’s fantastic about Freedom Riders Asia is that the programme is enabling these passions to collide and I’m really looking forward to embarking on the bike trip of a lifetime”.


Boorman went on to add, “I’m going to be meeting great local biker groups who will teach me a thing or two about riding in their part of the world and I cannot to wait to get over to Asia to feel the sun on my face, and feeling of freedom on the back of a motorbike!”


In India, Charley will be riding alongside Gul Panag and Sundeep Gajjar (aka MotoGrapher) who are avid bike enthusiasts and would contribute to the his exciting experience in India.

See the video below to find out more - 

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