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201608 Feb

With a promise to introduce new products every year, Tata Motors has showcased its future range of passenger vehicles at the Auto Expo 2016 that fall within its new Made of Great promise to auto consumers. The product line-up features the new sporty compact sedan (project code named Kite 5), the production ready, lifestyle SUV- Hexa in automatic and manual variants, compact SUV – Nexon and the personalized editions of the new passenger vehicles from Tata Motors. The new hatchback has been showcased publicly for the first time at the Auto Expo 2016. While it carries the ‘Zica’ label for the duration of the event, the new name will be announced after a few weeks, ensuring all necessary consumer/ branding and regulatory aspects are addressed, and the launch will take place thereafter.
Tata Motors has partnered with Jayem Automotives for developing performance & special vehicles. The partnership will bring alive the next level of personalization with performance enhancement kits as well as design modifications. At the Auto Expo, the first product from this partnership, a sporty hatchback, is on display.  
“We are focused on bringing to our consumers the most exciting and dynamic, youthful, high-performance vehicles that should be segment-defining in style and features. The new range of Tata Motors vehicles showcased here at the Auto Expo will offer our customer a more robust choice and at the same time, redefine our passenger vehicles for the modern customer looking for stylish technology in the cars of their choice,” said Mayank Pareek, President Passenger Vehicle Business Unit, Tata Motors. 
These products form the front-line in the company’s transformation journey. With the theme, Tata Motors Smart Hub 2016, which is derived from the synergy between ‘Smart Technology’ and ‘Smart Products’ along with an over-arching design philosophy- IMPACT, the Company is representing its new, youthful, energetic and bold character of passenger vehicles, this Auto Expo.
Taking customer experience to the next level, this Auto Expo, the Tata Motors Smart Hub has displayed the #madeofgreat pavilion which will host a special ‘Fantastico Arena,’ designed to provide a fun and exciting customer experience with various engaging activities. These include an interactive design experience of customizing the new stylish Zica, and using a visualizer and interactive zones to know more about the new Revotron and Revotorq engines. There will be an immersive sound experience powered by the HARMAN™ infotainment system for visitors interested in car acoustics and a dynamic virtual driving experience of the Zica. Besides the interactive zones, Tata Motors has lined-up a series of games for Lionel Messi fans to virtually engage with him at the Expo and win exclusive #madeofgreat merchandise.
The Tata Motors Smart Hub also has interactive product pods for personalized customer engagement. Once registered at the Tata Motors Smart Hub, all visitors will get a Zica virtual drive gear with smart code which will enhance the engagement levels. In addition, visitors can also explore the entire hall through a virtual walkthrough of the Hub. 
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