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201525 Apr

Jaguar-XE-Idris-Elba

 

Renowned actor and budding film maker Idris Elba has embarked on an epic 750 mile (1200 km) road trip in the new Jaguar XE.

 

Driving from London to Berlin in winter conditions, whilst documenting his journey through film, Idris will test the Jaguar XE while navigating his way through four countries.

 

Speaking about his XE road trip, Idris Elba commented, “My work takes me around the world, but I rarely have the time or luxury of getting behind the wheel for myself. I wanted to do this trip and record the experience through a series of short films. I have long been a fan of Jaguar’s incredible sporting heritage and have been truly impressed with how the brand has evolved over the past few years. It’s a real privilege being the first person to take the new XE on a significant road trip across Europe.”

 

Jaguar Land Rover PR Director Fiona Pargeter said, “As a keen driver with a passion for cars, technology and music, Idris is the perfect fit to test the new Jaguar XE. We look forward to seeing how he achieves an economical drive despite challenging winter conditions. The XE is packed with technology stories and as one of the first people in the world to drive the car, Idris will be sharing his experience of these through a series of short films that fans can view online and on social channels.”

 

The short documentary film will be shared in late February, with some teaser footage of trip available from February 10 across Jaguar social media channels.

 

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Jaguar Car Features


From London To Berlin With Idris Elba And The New Jaguar XE

Renowned actor and budding film maker Idris Elba has embarked on an epic 750 mile (1200 km) road trip in the new Jaguar XE.

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