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Multi-brand car workshop company, Mahindra First Choice Services (MFCS) is strengthening its presence in India through the franchise model and has already appointed 10 franchisees in Chennai. The first of these outlets KLN Motor Agencies at Ekkattuthangal was inaugurated by YVS Vijay Kumar, CEO, Mahindra First Choice Services.


MFCS operates a total of 28 Company owned Company Operated (COCO) workshops across the country.


“With a car population of over 6,00,000 and a culture of strong process adherence, Chennai was the logical choice for us to establish our first franchisee workshop. Moreover, we already have a strong network in the city with three COCO workshops at Ambattur, Guindy and Nerkundram. With its strategic location and local knowledge, KLN Motor Agency will help MFCS to further enhance its reach and reputation as its franchisee partner.

 We have also appointed 10 additional franchisee workshops in the Chennai cluster which are all set to commence operations in the next three months.


MFCS is also actively exploring newer regions like Mumbai, Pune, Delhi NCR and Punjab and Karnataka which will help us meet our target of 100 plus workshops by the end of this fiscal. This will enable us to enhance the scale and depth of our operations, allowing us to reach a greater number of potential customers and most importantly, provide us with economies of scale,” said Vijay Kumar.


For a car service provider, a strong spares supply chain and technical training are the two most essential elements. With 28 operational COCOs serving over 180,000 customers, MFCS believes that it has a very strong proposition for the franchisee as well. The company offers a simplified business model in multi-brand car servicing with robust supply chain for spare parts through its cluster warehouse. Each cluster warehouse supplies parts as per the daily requirements of franchisees and COCOs, thus reducing the need to maintain huge inventories at workshops.


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